This is an assignment for my class, Social Media & PR (PRCA 3030). These reading notes are taken from:
Ch. 10 is “Social Media Newsrooms”. Social Media Newsrooms (SMNR) are a place where anyone can:
- view all your major media coverage
- see all of your past and present news releases
- look up all of your past and future events
- read and link to all of your book reviews
- see and like to all of the places you are present in the Social Web
- download multimedia
- view bios
- and etc.
SMNR are for individuals or businesses that get a lot of media attention, want to get a lot of media coverage, and put out news releases on a regular basis. So if your website already has most of these features, why do you need a SMNR? Here is why:
- SMNR tells the members of the media and prospective clients that you are making a serious efforts to make their job easier.
- SMNR means that each entry in your newsroom can be automatically indexed in search engines, RSS feed indexes, and social bookmarking services, since each entry is added as a separate entry that can be given its own key term.
- It does not replace your existing website where you can blog, present information, and sell your product.
- SMNR is a neutral place to present all of your media materials.
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