This is an assignment for my class, Social Media & PR (PRCA 3030). These reading notes are taken from:

A Survival Guide to Social Media and Web 2.0 Optimization Strategies, Tactics, and tools for Succeeding in the Social Web by Deltinia Hay

Ch. 10 is “Social Media Newsrooms”. Social Media Newsrooms (SMNR) are a place where anyone can:

  • view all your major media coverage
  • see all of your past and present news releases
  • look up all of your past and future events
  • read and link to all of your book reviews
  • see and like to all of the places you are present in the Social Web
  • download multimedia
  • view bios
  • and etc.

SMNR are for individuals or businesses that get a lot of media attention,  want to get a lot of media coverage, and put out news releases on a regular basis.  So if your website already has most of these features, why do you need a SMNR? Here is why:

  • SMNR tells the members of the media and prospective clients that you are making a serious efforts to make their job easier.
  • SMNR means that each entry in your newsroom can be automatically indexed in search engines, RSS feed indexes, and social bookmarking services, since each entry is added as a separate entry that can be given its own key term.
  • It does not replace your existing website where you can blog, present information, and sell your product.
  • SMNR is a neutral place to present all of your media materials.

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