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Our Career Services at Georgia Southern University does a great job, especially Dorsey Baldwin the Assistant Director of Employment at the Office of Career Services. Mrs. Baldwin held a workshop titled: ” Using LinkedIn to Launch Your Career”.

I had recently joined LinkedIn before I went to the  presentation, but I still got a lot of useful information out of it.

Here are some suggestions and information I found useful:

  • Fill out you profile to 100%- including a photo, headline, keyword-rich summary, and any and all experience you have.
  • join relevant groups I found Georgia Southern Universities (GSU)  group, GSU Alumni groups, GSU PR alumni groups, as well as a lot of other PR related groups.
  • claim your custom URL-www.linkedin.com/in/YOURNAME
  • request recommendations
  • keep your profile up-to-date
  • tap into your family tree for connections: extended family, family friends, and family of your friends
  • use it to research companies and find out about a person who may be interviewing you: learn about interest or common topics you could potentially discuss with them during an interview, or just gather information about that person and/or company.

I have been hearing a lot about LinkedIn the closer I get to my graduation date. Going to the workshop helped me see it in action, as well as ask any questions. For anyone still confused about what LinkedIn is, think of it as Facebook for professionals.

Last time I talked to Stephanie Booker she was on her way to her interview with her current company, Beck Media & Marketing. I was really excited to talk to an up and coming PR person in the California area. Stephanie graduated from the University of Georgia in 2007 making her a fresh face in the PR world.

It is great being able to talk to someone who is just starting out in their career rather than a veteran of the PR profession. After all, it’s not that long ago she was in my shoes.

Stephanie’s resume includes New Media PR at Wolf Kasteler & Associates, Media Relations at “Entertainment Tonight”, “The Insider”, and Consultant for Publicity and Promotions at Fox Atomic.

Now, an Entertainment and Technology team member at Beck Media & Marketing, it was great to catch up with Stephanie. I asked her many of the same questions as I did last year, but it was great to hear about her new job.

Here is our interview:

ME: What’s a typical week like?

Stephanie: Working at an agency brings something new everyday because you have so many different clients.  I try to split up my days in the morning with a to do list of every project I’m working on, then prioritize based on importance and time zone.  Most major magazines and many major broadcast outlets are New York based so you have to keep that in mind when you work on the West Coast.  I spend a lot of my days writing.  I’m always writing a release, a pitch, an email, something.  The good thing about my particular company is we have creative brainstorming sessions.  So we will all get together and bring up different clients and bounce creative ideas off of each other so that we keep ideas fresh to our clients.


Me: Tell me about a project you worked on that you are especially proud of.
Stephanie: A unique one I worked on in January was for Robbins Brothers.  They are an engagement ring store on the West Coast, and we decided to give a couple shopping at a Robbins Bros store a chance to do a surprise red carpet proposal (video below).


First, we went to Disney with this idea and they loved it because it brought extra publicity to the movie that they didn’t have to do themselves.  We went through “casting” of sorts by interviewing normal looking guys that came in to Robbins Bros shopping for their girlfriends and told them our plan.  We finally decided on this guy named Chad and basically told him that he would be able to surprise his girlfriend with an engagement on the red carpet.  We would tell Audrey (his girlfriend) that he won tickets to walk the carpet from a radio station.  It ended up being a huge success, we got a giant segment on E! News, placement all over the internet, including Entertainment Tonight’s website.

Me: What do you do to keep current in the PR industry?
Stephanie: I’m still a huge Twitter fan.  It gives you the chance to browse through headlines from multiple sources you trust without having to go to tons of sites.  I like to keep Twitter lists and separate my news interests into Twitter lists.  Mashable is a GREAT website for social media news and it totally helps out.  PR Week is also a great source.

Me: What do you wish you would have known before starting your career in PR?
Stephanie: It is not glamorous most of the time.

Me: How important is writing in your career?
Stephanie: Beyond important.  I spend 75% of my day writing.

Me: What three tips would you offer someone just starting out in PR?
Stephanie: Read More:  Start reading your mom’s Family Circle, read Fast Company in the waiting room at the doctor’s office.  Seriously, these outlets might seem boring to you, but guaranteed you will need to know what is in these magazines to pitch someone for it in the future.  You have to make yourself versatile.  Can you imagine how many people pitch People magazine everyday?  Reading more also makes you a better writer.   If I were you, I would immediately start following Mashable, NY Times tech blogs, @EW (over celeb gossip because it has industry and celeb news), @HuffingtonPost, and anything else you can get your hands on.
Write More: practice makes perfect.  I’ll be honest, I used to be a really bad writer.  Even the last time we spoke my skills were sub par.  Since then I have written so much, and used the edits my bosses give me as a learning tool.  Read the comments and take them to heart, and apply them to your next assignment
Network, Network, Network:  Seriously, become best friends with everyone.  Contacts are EVERYTHING in PR. I go to lots of after work events with local groups

Me: When you were looking for a job, what did you do to stand out in this scarce job market?
Stephanie: I relentlessly stalked my boss before he hired me.  There were over 700 applicants per day for each job posted on this one website I was targeting.  I found out the company I was applying for, then went to their website to find key executives.  Then, I would search for those executives on LinkedIn and find out if we had any common connections.  In the case of my current job, I had one common connection who I knew through this one project I did at my old job.  I hadn’t talked to him in a year, but I sent him an email telling him how interested I was in the job at Beck Media, and he immediately reach out to my boss with my resume.  I also found the Beck Media mailing address online and mailed a hard copy of my resume, so that I knew my boss had a good chance of physically holding it in his hand instead of just deleting my email.  Long story short, I ended up getting my resume to Todd about 25 times that he knew about.  When he brought me in for an interview, he said that PR is a job of following up until you get what you want sometimes, and he thought if I was driven enough to get my resume in his hands that many times, it showed a lot of persistence and determination, which is a huge part of what you need.
Thanks again Stephanie for your time, help, and the really great advice!

****Internship advice, including comments/tips from at least one GSU and one non-GSU student who has already completed an internship.****

I am currently on the hunt for an internship and was glad to hear some great advice from two people who have done internships.

The first student I talked to was Kristen Kelley. Kristen and I were group members for PR Research. She has a great work ethic and always seemed to be the go-to girl when there was a problem in the group, she is great with problem solving!

Last semester, before I asked Kristen for her advice on internships, she told me about how awesome her internship was.

She strongly recommended CNN as an internship because they were very hands on and she got to do a lot of different things.

This semester Kristen gave me  some tips on how to get the most out of your internship.

  • Take advantage of every opportunity. Don’t hesitate to ask questions. It is what you are supposed to do, because this is a learning experience for you. Show your internship advisor how much you care by getting involved in as much you can.
  • Take initiative. This shows your internship advisor how responsible and driven you are. They do not have time to baby-sit you and tell you what you should do next. It is up to you to figure out what you should do.
  • Build a portfolio. Keep up with everything you do during your internship. Make copies and combine all of your work into an organized portfolio.
  • Treat your internship like a job. You have the potential to get offered a job with the company or organization you are interning with. Consider it as a job interview or potential letter of recommendation.

Another friend of mine offered similar advice for a successful internship experience. Abbey Birsch, is a friend of mine from Virginia Beach that is a soon-to-be a graduate from Savannah College of Art and Design. She did her internship last summer at a small advertising firm in Myrtle Beach, South Carolina.

Here is how Abbey made the best out of her internship that wasn’t always so great:

  • Do what your are told. At first, my duties included more of secretarial duties. I needed to prove myself and earn their trust, this was a smaller ad agency. So, I treated every task with the utmost importance.
  • Be willing to do more. For even the simplest task, I always made sure everything was beyond perfect.
  • Be professional. Both with jobs given you, as well as taking comments and criticism. This is a learning experience, but you are not in college anymore. The company has had to fire interns before for inappropriate behavior.
  • Be engaged, ask questions and always be helpful. Listen to the things people are saying and do ask questions, but there is such a thing as a stupid question.
  • Keep in contact after the internship. I have been to Myrtle Beach since then and I always try to see them.

Thanks for the tips Kristen and Abbey!

Socialnomics: How social media transforms the way we live and do business

By: Erik Qualman

As my senior year comes closer and closer to an end, I find myself stressing the little things. One of the most important little things I’ve been stressing is what to wear to an interview? As a girl, it is naturally for me to worry about finding the right outfit for the right moment, but an interview outfit could make or break me. The article, Dress for Success: What to Wear to a Media/PR/Marketing interview advises you to be true to yourself and you style, as long as it’s appropriate and won’t “scare” anyone. Here are the tips from that article:

  1. Prepare the night before. Starting with..
  2. Take a bath and relax: exfoliate, lotion, and nail polish
  3. Hydrate: green tea, water, and vitamins
  4. Get a healthy glow: they recommend using a bronzing/instant tan lotion, like L’oreal.
  5. Crest Whitening Strips and floss.
  6. Eat healthy.
  7. Pick your outfit at least the day before: research your company and the weather: is the company more conservative, youthful and casual? They recommend pairing classics with modern fashion, emphasize your best features. Try a solid colored pencil skirt or a dress with a high waisted belt (nothing flashy). Closed-toed shoes are the best idea, and a heel no larger than 1 inch is best. Match accessories with the company, conservative pearls, modern, dangly necklaces. MAKE SURE YOU OUTFIT IS CLEAN< IRONED AND ASSEMBLED THE EVENING BEFORE. In your purse have mints, resume, lipstick, and a mini-mirror.

Jobs DB Career guide stated this “Dressing inappropriately to an interview conveys only one message to the interviewer: the candidate is naïve, and misunderstood the job requirements. Female candidates should be especially careful as a revealing outfit may not be seen as sexy or attractive at all, but may cause your interviewer to make moral judgments, or worse, dismiss you off as lacking in moral values, hence unsuitable for the job.”

I think that sums up pretty well why what you wear to a PR interview matters. They suggest the best candidate is not noticed for the appearance and that ensures they are paying attention to what you are saying, not what your outfit is tell you. They suggest the following for men or women:

FOR MEN

  • A neatly pressed long-sleeved working shirt (avoid colourful shirts, stick to one solid colour)
  • A tie (optional but recommended)
  • A suit or sports coat
  • A pair of neatly pressed dark-coloured slacks
  • Conservative colours (avoid bright, flashy colours e.g. bright orange, fuchsia, etc.)
  • Well polished dark-coloured shoes
  • Neatly groomed or cleanly shaved beard and/or moustache

FOR WOMEN

  • Conservative blouse (steer clear of low cleavage and bare back designs)
  • Business suit
  • Conservative Colours (keep the colours to a maximum of three)
  • Properly fitting, non-revealing clothes. Skirts should not be shorter than an inch above the knees
  • A conservative hairstyle, tied-up long hair or set hair in a neat hairstyle. Avoid colouring your hair in shocking colours if you are job hunting
  • Appropriate closed-toe shoes or pumps. Wear sandles only when matched with long skirts

Haute MIMI dedicated a blog post to a friend who was trying to figure out what to wear to a PR internship interview. Her suggestions were:

“The formality of your outfit depends where you’re interviewing; interviewing for a fashion job allows a bit more creative freedom when it comes to shoes/accessories, but the basic foundation should still be conservative & classic.”

What to Wear:

  • Pair fitted button downs with coordinating dress pants
  • Wear a pencil skirt with a tucked in shirt with a blazer for a trendier look
  • Keep heel heights to a minimum & jewelry classic and minimal think pearls, sterling silver, and rhinestone studs
  • Make-up & hair should be clean & natural looking
  • Invest money in your interview outfit, because all the pieces will work great into any work wardrobe.
  • Dress for the job you want! It’s okay to be a little overdressed rather than sloppy looking.

In today’s world, it is uncommon to not be and active participant on the internet in some way, shape, or form. When I first entered college in August 2006, the warning began. During this time, Facebook was still considered “new” and only college students were allowed on. But professors, advisors, faculty, and students warned incoming freshman to be cautious about what you and other people put on Facebook.

Now, Facebook is one of many active social media sites where people broadcast their lives. So how does this all affect the average job seeker? It does considerably. One of the first thing many employers do is google your name. What will they find? Some information about a volunteer event you helped organized or will they find a picture of you taking a keg stand?

Now, I am a big fan of work hard, play hard, so I am not suggesting you stop taking keg stands, but maybe not publish it on the internet for the world to see.

So, to start things off on a positive note, lets talk about the advantages of using social media.

Dan Schawbel, wrote a column on Mashable, 7 Secrets to Getting Your New Job Using Social Media. This article emphasises the uses of social media sites to highlight your attributes, network, and stand out of the crows. Twitter and LinkedIn are two common and successful ways of connecting with employers. More untraditional uses for social media included uploading a video resume and uploading it to YouTube.

Lyneka Little discusses three social media sites in particular that can help you land a job: Twitter, LinkedIn, and blitztime.”These sites put a new spin on old job search methods, increasing contacts while saving users the shoe leather and glad handing job seekers have traditionally relied on.” Through Twitter you can start up a conversations you might otherwise would never had the chance to have. These conversations can flourish into relationships and hopefully a lunch meeting. LinkedIn gives you an opportunity to search for job opportunities and keep an online resume posted at all times. Blitztime “offers “speed networking” that works as a connector by creating conference calls with like-minded careerists.

The pitfalls of social media when looking for a job lies within the user. Always keep in mind that whatever is put on to the internet can potentially forever be out there in the cyber world. For most of my generation, myself included, we have been on social media sites long before we started to think about our careers and the real world. Be mindful of what you say on the internet. Careerbuilder.com warns, in addition to the good social media can bring you within your career field, “it’s also becoming the latest way for people to get job offers rescinded, reprimanded at work and even fired.” As they put it, “terrible tweets” and “Facebook fired” can be the pitfalls of social media. These are some tips offered by careerbuilder to get hired and not fired:

1. Don’t announce interviews, raises or new jobs
As exemplified by “theconnor,” how you talk about any of these sensitive topics on your social networking site is key. If you’re unemployed, writing “Interview today — wish me luck!” would be OK, or if you got a job, something along the lines of “So excited about my new job!” is totally acceptable. If you’re currently employed, however, I don’t think your boss would be too happy to see something like, “Trying to con my boss into giving me a $5K raise. SUCKA!”

2. Don’t badmouth your current or previous employer
Just like in an interview, keep your rants about your boss or company to yourself. If hiring managers see that you’re willing to trash a colleague online they assume you’ll do it to them, too. Plus, there’s always the possibility of getting fired if someone sees your negative comments.

3. Don’t mention your job search if you’re still employed
If your boss knows you’re on the lookout for a new job, feel free to advertise it in your status. If you’re keeping your search below the radar, however, don’t publish anything, anywhere. Even if you aren’t connected to your boss online, somebody can get the information back to him or her.

If any of you are Kell on Earth fans, we also saw a girl get fired 5 minutes after she was hired because of her unauthorized tweeting about People’s Revolution. So another warning is, don’t talk about anything you should not be mad public information, like your companie’s buisness.

Social media is a great tool, especially for us job seekers. But, as always, be mindful of what you say, in person or online.

Comment # 1:

Blog Post Title & Author: “Weekly Topic: Body language and nonverbal communication in job interviews” by katianne4710

Link: http://katiann4710.wordpress.com/2010/02/03/weekly-topic-body-language-and-nonverbal-communication-in-job-interviews/#comment-42

Date of Comment: February 8th, 2010

My comment: “I will definitely be coming back to this post before I go in for an interview. I especially like how you defined what each body movement is telling someone else!”

Comment # 2:

Blog Post Title & Author : “Week 4: Social Media Definition” by Meghan Beytag

Link: http://meghanlane.wordpress.com/2010/02/05/week-4-social-media-definition/#respond

Date of Comment: February 8th, 2010

My comment:I like your definition, it covers all the different functions. Especially the way it “changes” everything!

Comment # 3

Blog Post Title & Author: To Wear or Not to Wear? That is the Question. by Kristen Kelley

Link: http://kris10ly.wordpress.com/2010/02/17/to-wear-or-not-to-wear-that-is-the-question/#comment-15

Date of Comment: April 20, 2010

My Comment: Great post! I (ignorantly) thought that most people knew what business attire meant and looked like. I went to a career fair this weekend and was shocked at how many people obviously did not know what business attire meant. I mean simple things to know what differentiates business from casual, like jeans. The majority of people were in suit’s and ties, but that is when those who are not dressed appropriately stand out even more. They were definitely noticed, but for all the wrong reasons! Thanks for the post!

Comment #4

Blog Post Title & Author: Distinguish  Your Cover Letter by Kristen Kelley

Link:http://kris10ly.wordpress.com/2010/01/22/cover-letter-tips/#comment-18

Date of Comment: April 20, 2010

My Comment:Great blog, especially for your first one! We have been hearing such great advice, on blogs like yours, but it is scary once you sit down and start to write it. I hope it gets easier with time, but not too much time because that means we are jobless. Good luck after graduation, I know you are going to do great things!!!

Comment # 5

Blog Post Title & Author: Pre-Interview Jitters? Here’s How to Lose Them. by Kristen Kelley

Link: http://kris10ly.wordpress.com/2010/01/28/going-to-a-job-interview-here-are-some-tips/#comment-17

Date of Comment: April 20, 2010

My Comment: Thanks Kristen, I think I need to come back to this post before I go in for an interview. Especially the don’t section. The information is layed out nicely and the post is really easy to read! I think non-verbals become even important when HR is interviewing you, they know all this stuff and what it is communicating! You want to be comfortable, but not so comfortable that you lose you manners. Very informative and you have some great reminders in here. Thanks for sharing!

Comment #6

Blog Post Title & Author: PR Connection 10: Viral Video for Comm. Arts Dept. by Kati Ann Wright

Link:http://katiann4710.wordpress.com/2010/04/21/pr-connection-10-viral-video-for-comm-arts-dept/#comment-93

Date of Comment: April 21, 2010

My Comment: haha this was awesome! This was a good way to get the students to laugh and have fun! Veazy is not the biggest building on campus, and neither are the class sizes. So, most Comm dept. student can recognize a few if not all of the people on the video. Great way to get people to laugh, have fun, and not take life so seriously..especially with exams around the corner! This made my day.

Comment #7

Blog Post Title & Author: PR Connection 9: Kate Gosselin and Dancing? by Kati Ann Wright

Link:http://katiann4710.wordpress.com/2010/04/20/pr-connection-9-kate-gosselin-and-dancing/#comment-94

Date of Comment: April 21, 2010

My Comment: I have had so many back and forth opinions about Jon and Kate. But, I have to agree, she is creating a better image for herself these days. Honestly though, my parents raised 7 kids, not all at once, but neverless, kids are expensive. I can’t help but think that everytime they are in the news, they are just “working”. I wish she would have used her publicity to start a career, instead of being some-what of a celebrity. I had heard that Jon was trying to get the kids back on claims that she is never there, dancing with the stars and book tours. Once again, I think Jon see $, child support is expensive. I also thought Jon didn’t “want the kids to exploited on TV anymore”. Who knows, fame seems to be very addicting.

Comment #8

Blog Post Title & Author: SPINdustry-Entertainment PR by Marilyn Lintel

Link:http://marilynpr.wordpress.com/2010/04/20/spindustry-entertainment-pr/#comment-73

Date of Comment: April 21, 2010

My Comment: I love all these PR shows! I can’t believe I missed the first show. I saw a bunch of advertising for it and then it just stopped, I was wondering if the show got pulled, but guess not. Thanks to finals and the million assignments I have to get done, I have been missing all my shows. I need to find a Real Housewives blog so I can stay up to date with their drama.

Comment #9

Blog Post Title & Author: PR Reality Television Finally by Marilyn Lintel

Link:http://marilynpr.wordpress.com/2010/04/20/pr-reality-television-finally/#comment-74

Date of Comment: April 21, 2010

My Comment: I really want to read her book! I loved her on the show and think she is really innovative and such a smart business women. We first saw her on the Hills, which is great publicity for her firm. I feel like the show’s season was a little short, but I hope there will be a season 2. I never watched PR power girls (the PR show on MTV a few years ago) but, I think Kelly Cutrone’s appearances were great representations of a working PR person. Her book will definitely be on my summer reading list though!

Comment #10

Blog Post Title & Author: Internship Advice 101 by Sarah Kemp

Link:http://skemp1.wordpress.com/2010/03/05/internship-advice-101/#respond

Date of Comment: April 21, 2010

My Comment: Good advice. I love hearing about people who get hired after an internship. I hope this happens to me. :) I have heard more stories of students getting job opportunities after an internship, than I have heard of students simply getting hired. Maybe this is the best way to get your foot in the door. It is also a good reminder that hand-written notes go a long way. We are such technological people that we usually just send an e-mail, because it effortless. Take the effort and write a note, I will have to remember that!

Comment #11

Blog Post Title & Author: What NOT to wear-Interview Edition by Sarah Kemp

Link:http://skemp1.wordpress.com/2010/02/24/what-not-to-wear-interview-edition/#comment-99

Date of Comment: April 21, 2010

My Comment: I love all the outfits in the picture! It took me forever to find an interview outfit. I feel like I went to every store from Virginia to Georgia. I wanted to stand out, so I didn’t want to go with the traditional black suit and white shirt, but I didn’t want to stand out for the wrong reasons. After a forever long search, I feel like I am starting to accumulate work clothes, and they are so expensive! Thank god some PR firms are more casual and you only dress up when you need to.

Comment #12

Blog Post Title & Author: Eagle Expo & Career Fair “It’s What You Make It” by Phillip Edwards

Link:http://pedward4.wordpress.com/2010/04/15/eagle-expo-career-fair-its-what-you-make-it/#respond

Date of Comment: April 21, 2010

My Comment: The great thing about PR is you really can work for most companies. Everyone needs PR and if they don’t have it, they should get it. I went to the Braves Sports Career Fair, the student and professional varied in what careers they were hoping for, but there was something for everyone. I have started to look for companies that I like and would want to be a part of. I feel like this gives me an advantage over some applicants because I am passionate about that company I apply for. Thanks for sharing, I wasn’t able to make it there that day.

Comment # 13

Blog Post Title & Author: The Super Bowl, Tim Tebow, and Your by James Kicklighter

Link:http://jameskicklighter.wordpress.com/2010/02/05/the-super-bowl-tim-tebow-and-you/#comment-175

Date of Comment: April 16, 2010

My Comment:Great post! I think this is something we will start seeing more, and more. These norm challenging commercials that are taking a very clear side on an issue. And of course, as in every conduit used to communicate, it will be tailored to the audience. A perfect example is Fox and CNN. Two well know names, one network may air a commercial you would never see on the other. I agree totally, great post.

Comment # 14

Blog Post Title & Author: The Big Shocker in Advertisement Part # 3 by Ashely London

Link: http://ladylondon2455.wordpress.com/2010/04/14/the-big-shockers-in-advertising-part-3/#comment-18

Date of Comment: April 16, 2010

My Comment:This is a terrible ad. It is very confusing and there really is no clear message to me. I have seen the other ads that I guess belong with the campaign, but I think they are trying to come across as tough. Either way, they are not effective and very confusing. I have never heard of this company and I suppose this is their way of trying to create buzz, I suppose.

Comment # 15

Blog Post Title & Author: Shadow Project by Meghan Beyhtag

Link: http://meghanlane.wordpress.com/2010/04/15/shadow-project/#comment-47

Date of Comment: April 16, 2010

My Comment:Congrats on your internship! It’s good to know when you get a good internship where people want to show you things. I’m excited to be in a field where everyday is different.

Comment # 16

Blog Post Title & Author: Dancing with the…No Stars? by Antonio Bivins

Link:http://antoniobivins.wordpress.com/2010/03/07/dancing-with-the-no-stars/#comment-47

Date of Comment: April 18, 2010

My Comment:This video is great. The announcers commentating is the best part, awesome choice of words to describe that moment. The video editing is really good too, made me smile. I don’t know much about this coach, but he seems like a great one, so excited. I had a few coaches growing up that would jump and scream with excitement. I always loved those coaches, they made the game that more fun when you got to see you coach act like an idiot because he was so happy. Thanks for sharing the video, it made my day.

Comment # 17

Blog Post Title & Author: Wholesale home? by Antonio Bivins

Link: http://antoniobivins.wordpress.com/2009/04/27/wholesale-home/#comment-48

Date of Comment: April 18, 2010

My Comment:Wow. This is funny and smart all at the same time. We have heard about the most ridiculous things selling for such high prices on eBay, but this is the complete opposite of the spectrum. This is genius! It would cost the owner money to bulldoze the house and then have the debris removed. For anyone who already has land and was waiting until they could afford to build on it, this is an awesome solution. Very mutually beneficial. Thanks for sharing!

Comment # 18

Blog Post Title & Author: “On Students, degrees, and jobs” by Meghan Callahan

Link:http://meghancallahan99.wordpress.com/2009/03/30/on-students-degrees-and-jobs/#comment-96

Date of Comment: April 18, 2010

My Comment:Cool article. I agree with the article that internships and education are important aspects of our transitioning into the PR field. I have always heard “your internship is essential before starting you career”. I was surprised to hear him say that he critiques harsher than most employeers he has come across but, I consider this a good thing. I would rather get pushed to my fullest during my education through both positive and negative feedback. This is the time for me to learn from my mistakes, when they only cost me a grade not my job. Plus, it makes me look forward to graduation more. :)

Comment # 19

Blog Post Title & Author: My interview with a real true PR Pro by Meghan Callahan

Link: http://meghancallahan99.wordpress.com/2010/03/29/my-interview-with-a-true-p-r-pro/#comment-97

Date of Comment: April 18, 2010

My Comment: Awesome interview with a great person! I have heard over and over that staying current and internships are vital to a PR career. In some ways it is good for recent grads to participate in internships because jobs are so scarce right now. Plus, you get 6 months of exposure to that company and they get to know you, which hopefully can lead to a job. As an almost graduate, this makes me not so worried about starting out in the PR field.

Comment # 20

Blog Post Title & Author: Internship Advice by Meghan Callahan

Link: http://meghancallahan99.wordpress.com/2010/03/11/internship-advice/

Date of Comment: April 18, 2010

My Comment:Great advice. I have not done an internship yet but and on the search. I have to do one in the fall before I graduate in December and I really hope it leads to a job. I have heard a lot of great things that come from internships, but you rarely hear people who hate them. It was good to hear someone’s experiences who did not like their internship and how they handled it. Great reminder to always act professional because you never know what will come out of it. Thanks for sharing.

Comment #21

Blog Post Title & Author: “Full Frontal PR” by Richard Laermer  by Meghan Callahan

Link: http://meghancallahan99.wordpress.com/2010/03/10/full-frontal-pr-by-richard-laermer/#comment-98

Date of Comment: April 18, 2010

My Comment:Looks like a great book, especially for new PR people. I feel like a lot of these tips have been embedded into us through the few years of being in the department. But, because these tips have been spread out over the years, it looks like this would be a great refresher. I feel like PR trade books are great to read because they are often conversation and always informative. I will definitely be adding this to my must read PR books. Thanks!

Comment #22

Blog Post Title & Author: Dress to Impress by Jeff Cartre

Link:http://jeffcarter3.wordpress.com/2010/02/25/dress-to-impress/#comment-45

Date of Comment: April 18, 2010

My Comment:Great post! Dressing up and looking appropriate is so important. Yesterday I went to a career fair at the Braves stadium and I was shocked at the number of people not “dressed up”. The majority of students and professionals were in a suit and other dressed more as business causal, polo and slacks or a sun dress. The minority of people were there is jeans or other inappropriate wear that was not appropriate for business attire. It is so important for students to look professional and communicate to other professionals (potential employers and peers) that you aren’t a child anymore and you ready for the transition. Great information, thanks.

Comment #23

Blog Post Title & Author: Social Media: Is it a job seekers best friend? by Jeff Carter

Link: http://jeffcarter3.wordpress.com/2010/02/25/social-media-is-it-a-job-seekers-best-friend/#comment-46

Date of Comment: April 18, 2010

My Comment:Awesome post and video. Lots of good information and an important topic that needs to be discussed. It can be scary at time reading things like this for us PR majors because we are so heavily involved and present on the internet. It is necessary for us, but also a place to be careful what you say. Best recommendation another PR pro gave me was to “not get on the internet when you in a bad mood, you always want to be friendly”. We can never hear enough of the pros and cons of our potential actions!

Comment #24

Blog Post Title & Author: PR Connection- Toyota Stories by Matt Mauney

Link:http://mattmauney.wordpress.com/2010/03/07/pr-connections-toyota-stories/#comment-51

Date of Comment: April 18, 2010

My Comment:First, I must say, my family has been Toyota loyal since I was born. I have always driven Toyota’s and probably will continue to always drive Toyota’s. My first car was a hand-me-down 1990 Landcrusier ( I drove it in 2006 with 200,000 plus miles), next was a 4runner (my dream care) and now I drive a highlander. In my experience they have always been great cars.
But, I don’t think they are handling this crisis in the best way possible. The commercials are not my problem with the campaign, but how they are handling the negative comments, like the one’s on YouTube. Maybe, they should be more active on Twitter and other social media’s (like Youtube) in addressing these concerns personally and directly. This has created legitimate fears in people and they need to be reassured they are handling these problems with respect and concern for their consumers.

Comment # 25

Blog Post Title & Author: Talented Firms by Meg Tidmore

Link:http://matidmore.wordpress.com/2010/04/20/talented-firms/

Date of Comment: April 21, 2010

My Comment:Great idea on featuring PR firms. The few PR firms or people I have mentioned on my blog are always quick to thank me and recognize it in some way. Your link is not connecting to the article. Do you have the name of the company? For students look for possible firms to go into, it’s nice to know who the best of the best is. Especially for students looking for internships, working for a good firm where you will get lots of exposure can be so valuable.


When meeting with a potential employer it’s imported to be aware of what messages you are sending out. Often, what you are doing can speak louder than what you are saying.

From the other side of the desk, it is important for a hiring manage to pay attention to the nonverbal signs that show information on a person’s attitude, outlook, interest, and approach.

As an interviewee it is an important to know that what you do and what you say will affect you equally. Turn negative body language into positive body language with these tips from Job interview skills:

  • smile often (shows humility, approachability, and friendliness)
  • sit up straight in the chair at all times, and do not lean back (shows proactivity and readiness to respond)
  • maintain strong eye contact with interviewer and keep the chin up (shows confidence)
  • not roll the eyes or shrug the shoulders (candidate lacks humility and may be hard to get along with)
  • not gaze out the window with a blank stare (candidate lacks focus and is easily distracted)
  • use hand gestures to emphasize words and to further communicate what is being said (shows strong communication skills)
  • smile with eyes wide open when describing skills (shows excitement, positivity, and enthusiasm for job role)
  • dress for success with updated outfit that matches the company’s dress code (shows proactivity in fitting in with the team and keeping up with the latest trends)
  • ensure good hygiene including clean and attractive hairstyle, fresh breath, and cologne/perfume (shows that taking care of oneself translates into taking care of the skills and requirements of the position)
  • not become too casual, even if the job interview goes well (candidate may become lazy, lackadaisical, or may not take the job seriously)
  • always exude positivity, humility, enthusiasm, and confidence (serves to convince the employer that if the candidate is this confident and positive about the job, perhaps he or she is indeed a good fit)

Take the University of Kent nonverbal quiz and see what kind of body language expert you are.

Cover Letters are your “sales pitch” to a potential employer. For PR people out there, this is your chance to showcase your writing and communication skills.

The Examiner gives 3 examples of when you will need a cover:

  1. Letter of Application – This type of cover letter is used when applying for a current job opening,
  2. Job Inquiry – Used when inquiring about possible job openings or for information.
  3. Networking Purposes – This type of letter is sent when seeking assistance or guidance or used for self-promotion in a job search.

These are some great tips to for a great cover letter by Sports PR Blog:

  1. Customize your cover letter. This is not a mass mailing, this is a personal letter. Find out the name of who will be receiving your letter and address it to them. Contact the company and talk to the receptionist if you are unsure. Do your research!
  2. Compliment your resume. Do not simply restate information that they can easily see in your resume. Sell your self, tell them why your the best candidate for the job and highlight your achievements. Although, keep it aesthetically appealing. Keep the same color scheme and font/text complimentary to your resumé.
  3. No mistakes. This is not something that should be thrown together right before you send it off. This is your best representation of yourself, take pride in it. Thoroughly read and reread looking for mistakes, this also should include double checking addresses and people’s name.
  4. Keep it short and sweet.  A good communicator should not need pages to get their point across. Be concise and accurate.

Here are some sites I liked and will come back to:

Job Bank USA has a lot of great tips from the language to use to research tips.

Best Cover Letters has examples of cover letters from a follow-up letter to a declining job letters.

KandiKreatives warns using exclamations are not professional. Show your excitement with words, not punctuation.