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This semester has been one of my toughest, but most informative semester yet.My top 10 things I learned this semester are as follows:

10. C.R.A.P- Contrast, Repetition, Alignment & Proximity are 4 elements that make up a good publication. Contrast makes you work stand out, Consistency brings harmony, Alignment directs the reader where to look and creates a flow between ideas, Proximity places similar ideas near each other and helps create themes.

9. Jump Drives are a MUST HAVE- I have always been able to get along without having a jump drive. I always e-mail myself documents and that is how I would save my documents. PR Pubs was the first class I noticed a jump drive is a necessity. They are very inexpensive and convenient when internet is not an option.

8. Clients- This semester was my first experience of creating something to suit someone else’s needs. In most classes (and even work done for my sister’s company) I have had to create my own ideas to satisfy a problem I had declared. It was a good experience to listen to someone else’s needs (besides a teacher) and create a creative idea to help solve it. According to our book, conflicts arise when relationships and roles get confused with their contribution. It is you job to listen to your client and help them with there needs…remember your role!

7. Brochures- Along with creating a brochure to solve a problem, you need to be organized. Make a budget and create a timeline of when things should be finished. Paper, color, and pictures all make a brochure standout but can hike up the price. Get organized an have a plan from day 1. 

6. Get it RAW- When working with a professional photographer make sure you ask for them to take the picture in raw. It picks up everything and gives you a better quality picture for print. 

5. Trademarks- Logos and symbols cause people to link them to the company. They are great for recognition and branding. BUT make sure you have permission to use them or you’ll be paying for it (or you company), literally.

4. Printing- We took a tour of the Eagle Print shop. I got a lot of great information on what to have when your ready to print, and what life is like on the other side of the counter. Moral of the story, be nice to the people you are working with…it will get you farther than being unpleasant!

3. Install  New Fonts- Dafont.com and other great sites can give you more fonts than the default already on your computer. This is another way to make whatever your a designing more unique and special. 

2. Photoshop- I can lose ten pounds thanks to photoshop. The Dove campaign did a great commercial to show the use of Photoshop in current print picture. Check out the Youtube video!

1.InDesign- I have taken a class where I was introduced to InDesign but it was a nice change of scenery to use it for PR purposes. I learned a lot about how to create a good document with InDesign. I also now feel more comfortable than ever using this program!

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This summer I took a PR Writing with Michelle Groover, a PR professor at Georgia Southern University. She invited a friend of hers, who is a journalist, to come in and talk to us, future PR practitioners. He told us things to do like: always make contact with a journalist before you send a press release via e-mail (if they don’t know who sent it, they will not open it), to send press releases that can be ready for print (if there are errors, they most likely won’t take the time to fix it, they just won’t print it), and pictures are a nice addition to help ensure your article makes it to print.

The most memorable DO NOT DO tip was about 2 little but enticing words: NO COMMENT. To journalist, those words mean “probe me more, because I am hiding a great story.”

This all came to me as I have noticed all the attention Tiger Woods is getting over his Thanksgiving accident.

Thanksgiving to my family means 2 things: lots of food and family football. We are all very athletic (or at least were) and appreciate the dedication and hard work it takes to be a good athlete. When we heard the breaking news that Tiger Woods had been in an accident,we all hoped it was not too serious.

Now, days after the accident and with confirmation he is alright, he is still all over the media. Why? Because he never gave a comment. He has canceled his meetings with the police now 3 times. Although, he did not say no comment, his avoidance speaks louder than words.

Now, accusations of infidelity are swarming and other questions are being brought up. Tiger Woods has always admired his privacy and typically keeps mum about his personal life. But, when the attention is on you have to address it, avoiding it only adds to the attention.

Tiger made a statement on November 29 to his website.

“Although I understand there is curiosity, the many false, unfounded and malicious rumors that are currently circulating about my family and me are irresponsible,” read a statement from Mr. Woods on his Web site.

This comment was submitted by dork1234 in response to his statements on his site:

“yes everyone deserves some privacy but when you the number one golfer in the world that comes at a price. now vultures hover over your house and your life. keep your head up and continue to play excellent golf and it will go away. TJ lynch-Arizona”

Tiger has a a very wholesome image and this incident seems to be challenging that. But, despite the media attention his fans seem to stay loyal and true.

Georgia Southern's Eagle Print Shop

For my PR Publications class one of our assignments is to create a brochure for our client. I am working with the Georgia Southern Habitat for Humanity. After meeting with my client and getting an understanding of what she wants this brochure to do for her, I have created their brochure. I am very excited I get to turn this project into something that will be published and distributed to help spread awareness about this awesome organization.

Barbara Nixon, my PR Pubs professor, arranged a tour of Georgia Southern’s Eagle Print Shop. There are a lot of  things you need to know and be prepared for when you take your publication to get printed. Here are some tips I learned and will always keep in mind:

1. Make a schedule- Create a time line and deadlines for yourself. Have what you need to have accomplished finished on these deadlines. You are not the only person having things printing, so if you give yourself sometime you wont be freaking out when you find out it will be a few more hours or days til your printing is finished.

2. Know exactly what you need Know the type of paper, the color of the paper, and how many you need. Think in terms of cost as well, maybe a colored paper would work better than white paper using colored ink (and cheaper).

3. Think in bulk- Most print shops will offer a price break if you order so many. Depending on what you need, how many you need, and what kind of paper you are using you can get a cost estimate. So ask questions and look for deals that make sense.

4. Keep it legal Copyights are real! Printers will not print a trademark unless you have permission. If you have permission, do not change a thing. You can not tamper or redesign a trademark. Leave the creativity to the rest of you publication. You can contact the company or organization and get the inormation to create the correct trademark. Protect yourself and your client! Here is Georgia Southern trademark instructions.

5. BE NICE- I had a great experience and impression of the Eagle Print shop workers but, I was warned to never get angry with them. They are helping you and you should help them. Remember- every time you point a finger you have 4 more pointing back at you.

The Eagle Print shop was extremely helpful and insightful. Many thanks to both Barbara Nixon, a valuable asset to all of Southern’s PR students, and the Eagle Print shop, for all their knowlesge they share!

photography

Adding an image is an easy way to reinforce a message and add appeal to your WordPress blog.

add-picture-wordpress

Above the text box of the post is a toolbox. Above the toolbox reads the words : Upload/Insert. If you drag the mouse over the icons you can see their function.  The first icon is the “Add an Image”.

 

 

 

 

 

 

 

 

 

 

 

 

♦ To add an image from your computer to your blog:

  1. have the mouse where you want the image to go.
  2. click the “add image” icon.
  3. once the window is open, hit the “browse” button to pull up the computers files.
  4. select the file containing the picture you want in your blog and click open.
  5. you will return to the first window, now click “upload”.
  6. you can add a caption or description
  7. select the alignment (where it is going on the page) and size (how big you want the image) from the available options
  8. last, click “insert into post” at the bottom of the window.

♦ Add an image to from an URL to your blog:

  1. have the mouse where you want the image to go.
  2. click the “add image” icon.
  3. once the window is open, click the “From URL” tab at the top of the window
  4. insert the URL address into the box, image title (if there is one, most don’t have one), and you can also add a caption
  5. select the alignment (where it is going on the page) and size (how big you want the image) from the available options
  6. there should be a green check on the outside of the URL box, if a red X is showing instead: the URL is incorrect
  7. once you have a green check you click “insert into post” at the bottom of the window.

 

 

 

 

 

 

I have just been cleared for graduating (YAY) and now its time to take my dreams and to start making them a reality. Scary thought. I have always had high expectations for myself, so as follows, I have always had big dreams. I feel prepared for my career in Public Relations, I owe it all to my PR Professors. But, there are a lot of things that I have not had practice with that leave me feeling anxious. I will be doing a semester long internship Fall 2010. So, my real world experience is still at a minimum of waiting tables and interacting in the cyber world. That is when I came across this question to Steven Van Hook and I completely relate to Feeling Fidgety when they asked:

Dear Steven: I’ve got my degree in communications. I did a summertime internship with a small PR firm near my university. Now I’m trying to schedule interviews with larger PR agencies in my home city. Do you have any tips for my first ‘real world’ job interview? — Best Regards, Feeling Fidgety

Here is what he had to say:

Do your homework on the company. Reseach everything you can about them and then, customize your resume to their needs. Because Steven says, it all comes down to “What do you have to offer?”  He says, “if you can’t win them with acts, dazzle them with dreams”. (I am a dreamer, so I like that advice!)

Steven also says that the itnerviewers are just as nervous as you. Something, I had never thought about before. He says, they are putting themselves on the line as well. They feel the pressure to make  sure they hire the best person for the job. Your job is to show them that you are the best person for that job.

Check out the article for other links Steven suggest,

Good luck to all in your job hunt.

images-1

According to Strategic Publications: Designing for Target Publics by Linda Morton, “a font refers to a family of type styles that share the same name and distinct characteristics”. Morton suggest selecting a font that complements the personality of your organization and to consistently use this font to create an identity. If the font does not reinforce the message, it distracts from it. Face_Typography_Style_by_thehonor2

Designers searching for the best font to use adhere to these guidelines:

  • Fonts must be readable: even-textured and readable in different styles, sizes, and column-widths.
  • Match the font to targeted public by characteristics.
  • Visual reinforcement of font with key message.
  • Experiment with manipulating letter forms and fonts on the computer.

Business card font sizes should, at the smallest, be 7-8 point but, your name can be a little bigger at 9 point. The company name should be from 12-15 points. More information on business cards and how to  Avoid The Nine Most Common Business Card Blunders

Brochure font sizes should range from 9 to 14 points for body text for the best readability.

brentwood-bro

If your looking for free fonts to download check out, urbanfonts.com

How to Download new Fonts Tutorial is a youtube video which should leave you with no questions on how to download free fonts.

You can also get free business cards from vistaprint, all you pay is shipping and processing

click on the vista logo to check it out

vistaprint-logo-01

moms

Mass audiences can be difficult to appeal to because, as the name implies, they are the masses. Audiences are segmented by:

  1. Generations~ relates to to age and the historic events of your life that have a significant impact on the person you are.
  2. Life Stages~ again relates to age and the stages people move through in adulthood, these stages are categorized by the characteristics an tasks people share.
  3. Social Classes~ people are characterized by income and other socioeconomic characteristics.
  4. Gender~ men and women differ on advice, exercise & recreation, money, and appeals

My client is Haute Organic Baby- an organic baby clothing line. For this client I will be targeting women, in particular, mothers. Social Classes will be particularly influential in my publications for this client because of the status of these clothes. These clothes are a luxury, but for the health conscious and green mommy, they are a necessity. The target audiences will be in the middlescense life stage, this is where people begin to start their families. This includes generation y, and one of their main concerns is safety and they are value-oriented people.

These values and characteristics will be emphasized in my brochures to properly appeal to my target audience. imagesbest-organic-logo

I will focus on the reputation and value of choosing organic baby clothes.

In my PR publications class we are studying what makes an eye-pleasing, effective design. My professor, Barbra Nixon, introduce us to Robin William’s concept: C.R.A.P.

What is CRAP?

  • Contrast
  • Repetition
  • Alignment
  • Proximity

You want your design to stand out, but not for the wrong reasons. To stay out of the trash can and in the mind’s of your readers, a clean and clear design is necessary. Stick to CRAP, these fundamentals will allow you to create an aesthetically pleasing and purposeful design.

#1. Contrast– “Makes different things different”.  With contrast you can place emphasis on more important things while not giving equal emphasis to every point on your design.

#2. Repetition– “Repeat designs throughout the interface”. This creates consistency and links similar qualities.

#3. Alignment– “Creates a visual flow and visually connects the elements”. This gives the design harmony and directs the eye of the reader.

#4. Proximity– “Groups related elements and separates unrelated ones.” This helps eliminate confusion and creates a reliable pattern.

A great power point is here for you to see, thanks to Barbra Nixon.

An examination of one of the elements- alignment:

About.com defines alignment: One of the principles of design, alignment refers to lining up the top, bottom, sides, or middle of text or graphic elements on a page. Alignment is one of the most obvious principles in a design. Nothing should be placed arbitrarily and everything should be visually connected on the page, according to msu.edu. Alignment is the layout, it gives a publication consistency and balance.

align