You are currently browsing the category archive for the ‘Reading Notes-PRCA 3030’ category.

This is an assignment for my class, Social Media & PR (PRCA 3030) These reading notes are taken from:

A Survival Guide to Social Media and Web 2.0 Optimization Strategies, Tactics, and tools for Succeeding in the Social Web by Deltinia Hay

Ch. 11 is ” More Social Tools”. In this chapter, other social media tools that had not yet been discussed are introduced here. Some other media tools mentioned are:

  • Social Calendars
    • posting events in social calendars can get you extra exposure.
    • upcoming.org is a good example to search and publish upcoming events in your area.
  • Social Pages
    • these are sites where you create a page about a particular topic, usually “how to” pages
  • Wikis
    • a collaborative website that allows anyone to update its content
    • comes from the Hawaiian work “wiki” which means “fast”
  • Social Search portals
    • offer visitors a unique search experience at your blog or Website
  • Virtual Worlds
    • these sites are 3-D created by participants.

Ch. 12 is “Putting It All Together. The focus of this chapter is using your social media tools to optimize your existing website and making them all work together to minimize your efforts of maintaining your presence. Here are the authors tips for an optimization plan:

  • add a blog or RSS feed to your website and optimize it
  • offer several ways for others to subscribe to your RSS feed or blog
  • if your blog or social media portal is external to your website, add a prominent link to it on your website and show the link on every page.
  • add badges or widgets that link to your profile and pages on other social networking sites
  • use widgets that let visitors share your website on social bookmarking and crowd-sourcing sites
  • feature your shared images and videos from media communities on your website using widgets and badges
  • use widgets or badges to highlight the other tools you utilize on the social web
Advertisements

This is an assignment for my class, Social Media & PR (PRCA 3030). These reading notes are taken from:

A Survival Guide to Social Media and Web 2.0 Optimization Strategies, Tactics, and tools for Succeeding in the Social Web by Deltinia Hay

Ch. 10 is “Social Media Newsrooms”. Social Media Newsrooms (SMNR) are a place where anyone can:

  • view all your major media coverage
  • see all of your past and present news releases
  • look up all of your past and future events
  • read and link to all of your book reviews
  • see and like to all of the places you are present in the Social Web
  • download multimedia
  • view bios
  • and etc.

SMNR are for individuals or businesses that get a lot of media attention,  want to get a lot of media coverage, and put out news releases on a regular basis.  So if your website already has most of these features, why do you need a SMNR? Here is why:

  • SMNR tells the members of the media and prospective clients that you are making a serious efforts to make their job easier.
  • SMNR means that each entry in your newsroom can be automatically indexed in search engines, RSS feed indexes, and social bookmarking services, since each entry is added as a separate entry that can be given its own key term.
  • It does not replace your existing website where you can blog, present information, and sell your product.
  • SMNR is a neutral place to present all of your media materials.

This is an assignment for my class, Social Media & PR (PRCA 3030) These reading notes are taken from:

A Survival Guide to Social Media and Web 2.0 Optimization Strategies, Tactics, and tools for Succeeding in the Social Web by Deltinia Hay

Ch. 8 is “Media Communities”. Media communities are social sites where you can save, share, and comment on multimedia items.

  • Flikr is an example of an image sharing site.
  • A flikr badge is something placed on your site that displays images from your flikr account as a small gallery.
  • YouTube is an example of a video sharing site.
  • Your public YouTube page is called you channel. You don’t have to upload you own videos but can also feature other videos on the site.

Ch. 9 is “Widgets & Badges”. We have already discussed what these are in the introduction to Survival Guide, but they can be useful in may ways including:

  • they help you show off all of the places you are in the Social web.
  • Twitter- you can show recent post or have people follow you by clicking on the widget and taking them to you twitter page.
  • LinkedIn can be used as a digital business card.
  • a blidget is a customizable widget that allows users to display your feed on their site.

This is an assignment for my class, Social Media & PR (PRCA 3030) These reading notes are taken from:

A Survival Guide to Social Media and Web 2.0 Optimization Strategies, TActics, and tools for Succeeding in the Social Web by Deltinia Hay

Ch. 7 is “Social Bookmarking & Crowd-Sourcing”. The old way of doing things is keeping a bookmark on your computer. Social Bookmarking does the same thing, but instead, they are public so others can see what you are reading.

  • social bookmarking creates folksonomy-the taxonomy of the internet in terms of its users.
  • eliminates using search engines to find the best results, instead, a social bookmarking site can use your terms to find results others have ranked.
  • delicious.com is one of the most popular social bookmarking sites. After searching, other members tagged terms show up, along with the number of people who have bookmarked the site and comments that others have entered.
  • crowd sourced news sites allow its users to determine the popularity of a new story, blog entry, or website through voting or rating systems. Digg.com is an example of this type of news site.

This is an assignment for my class, Social Media & PR (PRCA 3030) These reading notes are taken from:

A Survival Guide to Social Media and Web 2.0 Optimization Strategies, Tactics, and tools for Succeeding in the Social Web by Deltinia Hay

Ch. 6 is “Social Networking & Micro-Blogging. The author regards social networking as “one of the most powerful social media strategies you can implement”. Social Networking is:

  • an effective outlet for finding new customers and readers. Choose 3 or 4 social networking sites that best fits your business and invest time to maximize your presence.
  • Facebook is the fastest growing social networking site.
  • LinkedIn is a great tool for people wanting to connect with other professionals, or for people seeing professional positions. Also ideal for consultants and service firms seeking clients.
  • Twitter, a micro-blogging platform, is a hybrid between a blog and social networking.
  • Social bookmarking naturally evolves into social networking sites because conversations and connection develop around common bookmarks.
  • If you have a larger readership or following you can consider creating your own social network.
  • Joomla, Drupa, and Ning are three CMSs you can use to create social network sites. The author regards Ning as the easiest one to use. 

This is an assignment for my class, Social Media & PR (PRCA 3030) These reading notes are taken from:

A Survival Guide to Social Media and Web 2.0 Optimization Strategies, Tactics, and tools for Succeeding in the Social Web by Deltinia Hay

Ch. 5 is “Podcasting, Vidcasting & Webcasting

  • a podcast is a series of audio or video files that is distributed over the internet. A special characteristic is that you can download or stream the podcast from the internet because a podcast is an RSS feed.
  • Technically, a podcast can include both audio and visual file.
  • vidcast, or vlog, refer oi video feeds, but can also be referred to as podcast.
  • a webcast, also called channels, is online broadcast, and usually consists of a series of uploaded videos. You can embed them or view on a webcasting site.

This is an assignment for my class, Social Media & PR (PRCA 3030) These reading notes are taken from:

A Survival Guide to Social Media and Web 2.0 Optimization Strategies, Tectics, and tools for Succeeding in the Social Web by Deltinia Hay

Ch.3 is “RSS Feeds & Blogs”

They were all very interesting and useful but, I really like the ch. 3. I have found RSS to be very confusing, but this chapter helped a lot.The author breaks down the process as follows:

  • Content (blog post)is generated from a Website as an RSS feed
  • The “feed” is made available for subscription to visitors who have access to a “feed reader”.
  • The subscriber can read each story that’s added to the Website’s feed without ever having to return to the original site.
  • A Subscription can have as many subscriptions as they like. When they open the feed reader they are notified of new stories that are available for each of their subscriptions.

*An RSS feed offers a way for visitors to easily access your content.

Below are some more things I highlighted while reading and keeping these in mind, helped me better understand RSS:

  • Feed Reader needs to accessed in order to subscribe to an RSS feed. These can be downloaded to you desktop.
  • A blog is an RSS feed because they have built-in RSS feed technology. Each post becomes an item of the bog’s RSS feed. (this is how I have been getting by without understanding RSS feeds)
  • Websites, not blogs, can still offer RSS feed through services like Google AJAX API to generate a code to place on your website, or ask you webmaster to do this.

This is an assignment for my class, Social Media & PR (PRCA 3030) These reading notes are taken from:

A Survival Guide to Social Media and Web 2.0 Optimization Strategies, Tectics, and tools for Succeeding in the Social Web by Deltinia Hay

Ch. 1 is “Creating Your Social Media Strategy”. In this chapter the important decision to make when first when creating  Website, blogs and RSS feeds is discussed. Mapping your strategy and sample strategies are touched on in this chapter.

  • The author suggest creating a presence on other social media sites like Facebook, Twitter, LinkedIn, and etc.
  • The author identifies 5 strategies including: service business/ consultant, author/ media personality, entrepreneur/ performer, publisher/ product business, and pubic relations firm.

Ch. 2 is “Preparation”. Key terms or tags, important first decisions on profiles, optimizing file names, preparing your multimedia items, and gathering content for blog post are all discussed in this chapter.

The best advice I took from this chapter is in regards to tag and key terms- choose one’s that are not too generic, they will get you better results.

This is an assignment for my classs, Social Media & PR (PRCA 3030) These reading notes are taken from:

Groundswell: Winning in a owrld transformed by social technologies By Charlene Li and Josh Bernoff

Ch. 10 “How connecting with the groundswell transforms you company”

  • Three elements of groundswell thinking to incorporate into your company:
    1. Take small steps that have big impact
    2. Have a vision and a plan
    3. Build leaders into the plan
  • How not to succeed in the groundswell
    • trying to force something that is not there
      • you can’t force executives to blog
      • you can’t take someone who wants to blog and build a strategy around him
  • Tips for success
    1. start small- change takes time
    2. educate your executives- use research, start internal blogs, and encourage executives to participate
    3. get the right people to run your strategy- the person with the most passion about starting relationships with your customers
    4. get your agency and technology partners in sync- encourage them to invest time and resources
    5. plan for the next step and for the long term- know where this is taking the company

Ch. 11 The groundswell inside your company

  • Nurture the groundswell power of you employees
    • promote listening culture from top down
    • ease and encourage participation with incentives
    • find and empower the rebels in your organization
  • internal groundswell works only when management is listening
    • employees need to know that management will listen to their openly contributed opinions and not punish dissents
    • without management’s active participation, your efforts will fail

Ch. 12 “The future of the groundswell”

  • Groundswell technologies are exploding
    • They are cheap and easy to improve
    • they tap easily into the internet advertising economy
    • they connect people who naturally want to connect
    • groundswell will soon be embedded within every activity, cell phones and part of the real world

Purchase Groundswell

This is an assignment for my classs, Social Media & PR (PRCA 3030) These reading notes are taken from:

Groundswell: Winning in a owrld transformed by social technologies By Charlene Li and Josh Bernoff

Ch. 4 is “Strategies for Tapping the Groundswell”.

  • groundswell approach-avoidance syndrome-
    • people who know they need to get involved, but are nervous about moving forward
  • Four- step planning process to build a groundswell strategy- POST
    • People (P)- the Social Technographics Profile helps you understand what your customers are ready for
    • Objectives (O)- what are you goals?
      • listening
      • talking
      • energizing
      • supporting
      • embracing
    • Technology (T)-  What applications should you build?
      • wikis
      • blogs
      • social network

Ch.5 is “Listening to the Groundswell”

  • Your brand is whatever your customers says it is
    • one way to find out is by listening
  • two listening strategies
    • set up your own private community-a natural interaction where you can listen
    • begin bran monitoring-hire a company the listens and read blogs, discussion forums, YouTube, and everything else
  • Six reasons to listen to the groundswell:
  1. find out what your brand stands for
  2. Understand how buzz is shifting
  3. save research money & increase research responsiveness
  4. find the source of influence in your market
  5. manage PR crisis
  6. generate new products and marketing ideas

Ch.6 is “Talking with the Groundswell”

  • Techniques for talking with the groudswell
    • post a viral video
    • engage in social networks and user-generated content sites
    • join the blogosphere
    • create a community
  • When to use social networking sites?
    • when your customers are on them
    • focus on aspects that people love about your brand
    • look for your existence that is consumer generated and reach out to those people
    • create a presence that encourages people’s interaction

Ch. 7 is “Energizing the Groundswell”

  • an energized customer spreads the brands benefits to his contacts without cost to the company
  • word of mouth and why it rocks-
    • it’s believable
    • it’s self-reinforcing
    • it’s self-spreading
  • Trusted sources of online North American consumers:
    • friends or acquaintances-83%
    • review of product or service in newspaper, magazine, or TV- 75%
    • information on manufacturers website- 69%
    • review by known expert- 63%
    • consumers review by users of a content site- 52%
    • information on an online consumer site- 50%
    • online review of an editore of a content site- 49%
    • information on online chat or discussion board- 37&
    • online review by a blogger- 30%

Ch. 8 is “Helping the Groundswell Support Itself”

  • participation in the groundswell can save you money and gain insight by helping your customer support each other
    • forums
  • Cost comparison
    • calls to a comp call center -$6 to $7
    • Technical supports calls – $10 to $20
    • people helping each other in support forums- $0

Ch. 9 is “Embracing the Groundswell”

  • by embracing the groundswell, you can move more quickly
    • customers don’t take long to tell you what they want
    • improvements on continuous
  • idea exchanges work if you can engage your customers
  • crowdsourcing-asking the groundswell to provide you with ideas
    • is not the same as asking your customers
    • can save money
  • customers can help you
  • embracing customers takes a balance skill and humility

Purchase Groundswell

This is an assignment for my class, Social Media & PR (PRCA 3030) These reading notes are taken from:

A Survival Guide to Social Media and Web 2.0 Optimization Strategies, Tectics, and tools for Succeeding in the Social Web by Deltinia Hay

Ch. 4 is “Building a WordPress Powered Website”. The author suggest using a CMS, like WordPress, to rebuild or start a new Website because of the RSS and widget technology is  already there. Some of the features WordPress has to offer are:

  • The CMS enables you to create, edit, manage and publish content in an organized way.
  • CMS applications are on open source application, so, the applications are free and so are most of  the plugins and themes developed for them.
  • You can customize your theme
  • Side widgets are the different elements or modules you can place on your sidebars. ( they can vary from blogger to blogger because are based on user preference and choice to use).
  • You need a hosting account to have a place to put a website, owning the domain name doesn’t.Wordpress suggest using hosting companies like Westhost.com because of their reliability and exceptional tech support.

This is an assignment for my classs, Social Media & PR (PRCA 3030) These reading notes are taken from:

Groundswell: Winning in a owrld transformed by social technologies By Charlene Li and Josh Bernoff

Ch. 1 is “Why the Groundswell- and Why Now?”

  • Li and Bernoff define groundswell as a “social trend in which people use technologies to get the things they need from each other, rather than from traditional institutions like corporations.”
  • Groundswell comes from the collision of three forces
    • people
    • technology
    • economics
  • Why you should care?
    • “offline, people don’t change behaviors quickly, so companies can develop loyal customers.”
    • “online, people can switch behaviors as soon as they see something better.”

Ch. 2 is “Jujitsu and the Technologies of the Groundwell:

  • Principle for mastering the groundswell
    • “concentrate on the relationships, not the technology”
  • How they enable relationships
    • blogosphere- created from the interlinking creates relationships between the blogs and their authors.
  • 25%  of Americans visit social networking sites

Ch. 3 is “The Social Technographics Profile”

  • Social
    • refers to the people-to-people activities in the groundswell.
  • Technographics
    • refers to Forrester Research’s methodology for surveying consumers-similar to demographics and psychographics but focuses on technology behaviro
  • Profile
    • allows the comparision any two groups of people- like gen y vs gen x.
  • Social Technographics Profile is a way to group people based on the groundswell activities in which they participate.
    • creators-online consumers who publish atleast 1 a month (blog or article), maintaing a web page, upload videos or audios. (18%)
    • critics- react to other content online, posting comments on blogs or online forums, post ratings or reviews, or edit wikis( (25%)
    • collectors- use RSS feeds, add tags to Web pages or photos, and vote for Website online (12%)
    • joiners- maintain profiles and visit on social networking sites (25%)
    • spectators- read blogs, watch videos other uploaded, listen to podcast, read online forums, and read customer ratings (48%)
    • inactives- none of these activities are engaged.  (44%)



Purchase Groundswell

This is an assignment for my classs, Social Media & PR (PRCA 3030) These reading notes are taken from:

A Survival Guide to Social Media and Web 2.0 Optimization Strategies, Tectics, and tools for Succeeding in the Social Web by Deltinia Hay

This semester I will be reading and blogging about two Books. Today, I am starting with the introduction for A Survival Guide to Social Media and Web 2.0 Optimization by Deltina Hay.

The introduction defines some key terms that will used and discussed in the book. And they are:

  • RSS Feeds-Really Simple Syndication (RSS) feed files containing information that allows you to share information across the internet. The author tells us to think of the feed as a subscription to individual packet of information.
  • Widgets and Badges- Widgets are “snippets” of HTML, JavaScript, or Flash code, usually displayed graphically that can be used to syndicate content across the web that can further be added to other blogs and website. Allow users to get information for the widgets original site.  Most widgets are links expressed through graphics, but some are mini applications that get their functionality from other site. The follow me on twitter buttons are an example of widgets and badges
  • CMS-Content Management System (CMS) is an application that is used to create, edit, manage, publish content in an organized way. WordPress is an example of this, which stores information in a database and uses script language to access the info and get it on the web. They are great way to create a Website that is social media and Web 2.0 optimized because they have built-in RSS feeds and widget technology.
  • WordPress-It began as a blogging platform, it has become a user-friendly CMS.
  • Placing Code- Social media is more often than not, shared information. You are able to “pull” information from another site and by copying, scripting, or JavaScript, able to “place” it on your site.
  • Metadata- SEO jargon. Metadata means information about information. This helps search engines better categorize a website. A page’s rank is affected by how the site’s metadata actually matches the information in the body of the website. This information is defined in the headers of the Website’s HTML with 3 main sections: Title, Description, and Keywords. Best tip: use consistent key terms throughout.
  • Landing Pages- This is the page on the website that a specific link returns too.