You are currently browsing the category archive for the ‘Assignments’ category.

Top ten things I will keep with me from my Introduction to Public Relations class!!

Advertisements

twitter_logo1

For my Introduction to Public Relations class we started the semester by getting on Twitter for a week. Now, at the end of the semester we were to jump back in for another 48 hours of Twitter. 

I really liked Twitter after my first experience, but found it hard to maximize its benefits. I would get on from time to time and send out tweets here and there. For anyone having trouble getting into twitter, this helped me.

I found the second assignment easier to jump back into. I was following about 60 people and had about 60 following me. It is nice to not be the “new kid on the block”  anymore. 

I also feel like I know a little more about my field and what I am doing/looking for. My into to PR class has really helped me jump into the “virtual world” of PR. 

I started to look for more public relations practitioners. I was also able to build relationships with the people I was already following. I know they are there, but I still need to keep a presence, so they know I exist. :)

This has also been a pretty big week for twitter. Oprah and other celebs are creating their presence and bringing new faces into the twitter “community”.As well as, the Dominos crisis, I have been able to keep up with current “news”

860181962_7aa9182419

Three of my favorite follows are:

  1. @UGAstephB: this was my PR interviewee and my new role model. She is relatively new to the business, so it’s nice to see what she is up to. She has also been helping me look for an internship. Stephanie has been sending me messages, not tweets, about opening positions, which is amazing. I really look forward to continuing our relationship. This is a great follow in learning what to do when your starting out and how to establish your reputation.
  2. @rbbpr: This PR firm, rbb Public Relations, was named 2008 PR agency of the year by PRweek Magazine. I like this follow because they are an established firm, who obviously has something good going for them. I look forward to watching what this great firm does.
  3. @PR_Couture: I have been following her for a few months now. She has an active blog, prcouture.com, and a good presence on Twitter. Anyone looking to get into fashion PR, I suggest checking her out. I have started following a few of the people she is connected with. I’ve found some really good people/information by following her.

To those who are uncertain about Twitter:

 My advice is to keep at it. At first attempt, it may be a little discouraging and overwhelming. Like anything else, it is what you make of it.  You can find me on Twitter @erynbpond

I interviewed Stephanie Booker, a 2007 graduate from the University of Georgia, for my Intro to PR class.

Stephanie graduated from UGA with a Bachelor’s in Journalism. This she told me when I was asking her about how important she thougth her degree was. Stephanie moved to Los Angeles after graduation where she began her career in entertainment industry. At Fox Atomic, she was a consultant for publicity and promotions from August 2007 to June 2007. Then she began working at “Entertainment Tonight” and “The Insider” in media relations from September 2007 until February 2008. Next, she would enter the public relations and communications industry as new media PR for Wolf Kasteler & Associates from February 2008 until October 2008.

We spoke as Stephanie was on her way to a interview. After a recent twitter update, I believe she recieved the job.

After explaning my class and what we were doing, I began with the following question:

  • What would be a typical week for you?

Normally, each day I would go through each client list to look at what they need. Monday and Tuesday I would write press releases or a pitch letter.

She exaplained a pitch letter’s by the example of a client that might need to be seen in the digial world. So, you would make a pitch letter to explain this is why they should be getting placement in the media world. Why they should be getting placement.

On wednesday I would call x amounts of differnets outlets to try and get to feature a story. You talk to a lot of people.

Everyday is so different, but your always talking with a lot of different people.

  • How important is writing in your career?

Pretty important, but that will also depend on the agency. Overall, you are writing press releases, bios, pitch releases, and e-mails.

Stephanie recieves on average 500 e-mails a day. You need to be able to write in a way that you sound intelligent. All the others you may have other people looking at or time to revise.

  • What tips would you offer someone just starting out in PR?

#1 Networking is your best friend. Twitter is awesome [for that]. You meet and talk with so many people, and you have to be able to network and pull contacts.

#2 Intern! It will teach and prepare you for your career. It also helps you to get your foot in the door.

#3 Learn to take rejection well. There are a lot of people telling you no. You make so many phone calls, but in general, you are the one trying to get your client noticed.

  • What do you do to keep current in the PR industy?

My new thing is twitter. Follow people in the industry helped me out a lot. She also follows some of the bigger blogs.

 

I wanted to interview someone starting out in the buisness, because they are closer to where I will be in a few years. I also think you get a fresh and untainted perspective. Stephanie is excited about her career, which gives me confindence in my career choice. The most valuable thing I will take from our interview is you create your own destiny and success. Stephanie is not a PR major yet has done undoublty well. You need to be innovative and learn things on your own.

Thanks again Stephanie for your time and help.

buildclimb 

1. The first thing you should do when you get that interview is GOOGLE! google the company, google some employees of the company, especially the person interviewing you. This will be helpful in creating a good conversation in which you both are engaged and interested in. Find out as much as you can about the company to avoid asking questions you shoud know the answer to. 

2. After you do your research, think about what you want to ask them. Have  a few good question to ask them.

3. Know exactly when and where the interview is. Know how long it takes you to get there, factor in traffic and other unexpected delays. DONT BE LATE. Be there at least 15 minutes prior to the interview. 

4. Dress professionally! Make sure you shower, your suit is clean, and if you smoke, dont smell like smoke. You want to look professional; no scuffed up shoes, runs in your stockings, hair or lint on your suit, and clean, brushed hair. You want to make a good first impression, wardrobe malfunctions is a way to stand out in a bad way.

5. When anyone walks in a room, stand up. This is a modern rule, not catering to genders.

6. Shake the hand with a strong hand grip, but only with one hand. 

7. Wear you name tag on the right, when you go to shake hands, their eyes will naturally meet your name tag. 

8. Do not discuss salaries in an interview..DONT GIVE THEM A NUMBER, it might come back to haunt you.

9. Be confident, if you do not believe in yourself, they won’t either. 

10. Follow up with an e-mail and hand-written letter. This leaves a good last impression

wag-dogFor my Intro to PR class she showed Wag the Dog starring Robert De Niro and Dustin Hoffman. The movie was a pretty shocking one, showing a pretty negative image of a PR practitioner.

My book refers to three basic value orientations that determines how a person acts. I would say that Conrad Brean (played by De Niro) would be a existentialist at it their worst. He created a war because this was his “immediate practical choice” showing he has no value system. There was an objective of getting the president re-elected, Brean sought to make that happen by any means possible. Whenever an obstacle occured, they would readjus, relentlesty trying to get the story to spin in his favor.

In the movie, Brean in unethical by all counts accourding to the PRSA Code of Ethics. There was no advocacy, no loyalty or fairness. The most abused was honesty, he lied to create a situation and cover up the truth. “We build mutual understanding, credibility, and relationships among a wide array of institutions and audiences.” That is the description under Expertise on the PRSA Code of Ethics, something which was not evident in the movie. Brean stayed loyal to his employer (the president) but had no regard for truth, justice, and the Amiercan people.

The title, Wag the Dog, is an idiom. According to usenglish.com it is described as…”To ‘wag the dog’ means to purposely divert attention from what would otherwise be of greater importance, to something else of lesser significance. By doing so, the lesser-significant event is catapulted into the limelight, drowning proper attention to what was originally the more important issue.”  By creating a new event they were able to make the original event seem of less importance. It’s a diversion tactic that implies if the “tail were smarter, than it would wag the dog”, from the movie Wag the Dog.

This movie gives rise to the negative stereotype of the PR practitioner. This is where the words like spin, and flak; although, Brean is definetly a Spin Doctor.

I have to say…IN ANY PROFESSION YOU WILL FIND CROOKS! I think PR is a great major because of the invested interest and voice given to consumers. There are unethical doctors, lawyers, police officers,politicians, even teachers and preists. I think we have personal responsiblitiy to search for the truth and do what is morally just. This goes in everyday life, there are the people feeding off the weak but; also,there are those who arrange their life around doing what they believe to be right. This is a diverse world and I think stereotypes are out dated, not everyone are the way they are percieved.

I leave you with my favorite quote:

” Be the change you wish to see in the world.”

– Ghandi

For my PR class we were to read the information on a particular era we had signed up for. I was the PR Pioneers, I chose that one because honestly, I thought it would be the most beneficial. People who have made significant changes or created new standards in PR, I think those are the people you can learn most from. Bernay’s was one in particular, he is know as the father of modern day PR. After we got together with people who also studied our groups, we spread out and got with people representing each other category available. After hearing them all, I found mine to be the most interesting. I liked hearing about who did what and how practices and PR slowly became rituals. I didn’t realize that women’ smoking was once not accepted until Bernay! We watched a video that showed Bernays, he was talking about how the Tobacco Comp. wanted to get women smoking. After talking to a psychoanalysis, he found that cigarettes were power, they were men’s penis’. To get women to smoke he need to turn cigarettes into women’s penis’. He staged a stunt during a parade where he had the suffragist women light up their freedom torches dramatically at the same time. The newspapers took their pictures and wrote their storied and the rest is history! I really like the looking at the pioneers, after all they are the one’s that have paved the path for my future!

Last week was my introduction week on twitter. At first I didn’t get it, it was too simple. I didn’t really understand how people had 5,000 people following them, I have over 600 friends on facebook, who are people I know and once thought was a lot of people. After exploring and even putting my toes in the water I began to love twitter for the simplicity that it is! Once you find the first really good people to follow, you want more. I love all the different topics of information that was effortlessly being brought to my attention. Not to mention good examples to be following, I really like hearing what others are doing. As a student, it’s really helpful to take a look at what current professionals are devoting their time and energy on.

 Following people who have a presence on twitter really gives you an understanding and appreciating for what twitter is and can be, for me it’s my inspiration. I really like how direct people respond, the credibility, and difference in perspectives you can have. There is an eclectic group on twitter, something for everyone, Obama to Britney Spears, I’m following bothJ! As far as comparison to facebook and MySpace, I love that it’s a new take on communication. I like that it is more professional more! I like the good tips and awesome links I can find at any point in time, it’s more beneficial and productive than the others.

I plan on staying on twitter and hopefully eventually getting its maximum benefit. I am also co-founder of boutique organic who may also make an appearance on twitter; I like the organic community on twitter too!!