There have been a few theories over the years on how Twitter was going to turn their free site into a profit earning entity. According to an article from PRSA.org, the solution is here and Twitter debuts sponsored tweets.

Twitter will now be charging for ads that appear when a user searches on the site. The top results is an ad that “is a tweet that users can “re-tweet” to others, mark as a favorite or reply to.” The advantage is to use these inquires as a chance for the company to begin a conversation with those customers.

The top ranking result is bid on by advertisers for the keywords on a cost-per-thousand basis. Eventually they hope to sell the keywords based on click-through, retweets and how many it’s times marked as a favorite.

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