This week we are discussing foursquare: What it is, how companies can benefit from it, and what are some of the potential dangers of using Foursquare (and other location-based services) for individual participants?

First, lets start with what foursquare is. Pete Cashmore, founder and CEO of Mashable is also contributing to CNN.com as a weekly columnist on social media and technology. He is undoubtably one of the go-to guys for anything and everything social media. In his CNN article he helps clarify what foursquare is. “The location-based mobile startup serves a simple purpose: It lets an individual share his or her location with a group of friends.” Foursquare has quickly caught on as the newest online addiction where you can “check-in”. When you “check-in” you let people know where you are or things to do for people in the are. “Foursquare will keep track of the things you’ve done, help you create To-Do lists and even suggest new experiences to seek out.” You earn points for checking in and can earn different badges. The most loyal patron can also become the “mayor”, which comes with perks. Many businesses are offering freebies to people who are the “mayor”.

Foursquare benefits companies, just as it benefits consumers. Consumer, as we have seen on all social networks, are turning to other consumers for information on businesses and where to take their patronage. Foursquare is consumer driven testimonies which lead to free advertising, promotion, and branding for companies. Just as Facebook hopes to link people with its brand through their fan page, foursquare allows customers to share with other where and how they spend their time. Companies benefit from these conversations, because instead of advertisers telling us what a company is all about, now our friends and family are informing us.

This constant update and public announcements of where you go and spend your time could potentially pose a threat. This could possible subject people to being easily found by those who they don’t want to be found by, stalkers. Most people do not have to worry about dealing with such an instance, but consumers should understand the risks it could potentially lead to.

But, that being said, it could also provide information to parents who want to know what their children are doing daily. As always, use good judgement when participating.

As my senior year comes closer and closer to an end, I find myself stressing the little things. One of the most important little things I’ve been stressing is what to wear to an interview? As a girl, it is naturally for me to worry about finding the right outfit for the right moment, but an interview outfit could make or break me. The article, Dress for Success: What to Wear to a Media/PR/Marketing interview advises you to be true to yourself and you style, as long as it’s appropriate and won’t “scare” anyone. Here are the tips from that article:

  1. Prepare the night before. Starting with..
  2. Take a bath and relax: exfoliate, lotion, and nail polish
  3. Hydrate: green tea, water, and vitamins
  4. Get a healthy glow: they recommend using a bronzing/instant tan lotion, like L’oreal.
  5. Crest Whitening Strips and floss.
  6. Eat healthy.
  7. Pick your outfit at least the day before: research your company and the weather: is the company more conservative, youthful and casual? They recommend pairing classics with modern fashion, emphasize your best features. Try a solid colored pencil skirt or a dress with a high waisted belt (nothing flashy). Closed-toed shoes are the best idea, and a heel no larger than 1 inch is best. Match accessories with the company, conservative pearls, modern, dangly necklaces. MAKE SURE YOU OUTFIT IS CLEAN< IRONED AND ASSEMBLED THE EVENING BEFORE. In your purse have mints, resume, lipstick, and a mini-mirror.

Jobs DB Career guide stated this “Dressing inappropriately to an interview conveys only one message to the interviewer: the candidate is naïve, and misunderstood the job requirements. Female candidates should be especially careful as a revealing outfit may not be seen as sexy or attractive at all, but may cause your interviewer to make moral judgments, or worse, dismiss you off as lacking in moral values, hence unsuitable for the job.”

I think that sums up pretty well why what you wear to a PR interview matters. They suggest the best candidate is not noticed for the appearance and that ensures they are paying attention to what you are saying, not what your outfit is tell you. They suggest the following for men or women:

FOR MEN

  • A neatly pressed long-sleeved working shirt (avoid colourful shirts, stick to one solid colour)
  • A tie (optional but recommended)
  • A suit or sports coat
  • A pair of neatly pressed dark-coloured slacks
  • Conservative colours (avoid bright, flashy colours e.g. bright orange, fuchsia, etc.)
  • Well polished dark-coloured shoes
  • Neatly groomed or cleanly shaved beard and/or moustache

FOR WOMEN

  • Conservative blouse (steer clear of low cleavage and bare back designs)
  • Business suit
  • Conservative Colours (keep the colours to a maximum of three)
  • Properly fitting, non-revealing clothes. Skirts should not be shorter than an inch above the knees
  • A conservative hairstyle, tied-up long hair or set hair in a neat hairstyle. Avoid colouring your hair in shocking colours if you are job hunting
  • Appropriate closed-toe shoes or pumps. Wear sandles only when matched with long skirts

Haute MIMI dedicated a blog post to a friend who was trying to figure out what to wear to a PR internship interview. Her suggestions were:

“The formality of your outfit depends where you’re interviewing; interviewing for a fashion job allows a bit more creative freedom when it comes to shoes/accessories, but the basic foundation should still be conservative & classic.”

What to Wear:

  • Pair fitted button downs with coordinating dress pants
  • Wear a pencil skirt with a tucked in shirt with a blazer for a trendier look
  • Keep heel heights to a minimum & jewelry classic and minimal think pearls, sterling silver, and rhinestone studs
  • Make-up & hair should be clean & natural looking
  • Invest money in your interview outfit, because all the pieces will work great into any work wardrobe.
  • Dress for the job you want! It’s okay to be a little overdressed rather than sloppy looking.

This is an assignment for my class, Social Media & PR (PRCA 3030) These reading notes are taken from:

A Survival Guide to Social Media and Web 2.0 Optimization Strategies, Tectics, and tools for Succeeding in the Social Web by Deltinia Hay

Ch.3 is “RSS Feeds & Blogs”

They were all very interesting and useful but, I really like the ch. 3. I have found RSS to be very confusing, but this chapter helped a lot.The author breaks down the process as follows:

  • Content (blog post)is generated from a Website as an RSS feed
  • The “feed” is made available for subscription to visitors who have access to a “feed reader”.
  • The subscriber can read each story that’s added to the Website’s feed without ever having to return to the original site.
  • A Subscription can have as many subscriptions as they like. When they open the feed reader they are notified of new stories that are available for each of their subscriptions.

*An RSS feed offers a way for visitors to easily access your content.

Below are some more things I highlighted while reading and keeping these in mind, helped me better understand RSS:

  • Feed Reader needs to accessed in order to subscribe to an RSS feed. These can be downloaded to you desktop.
  • A blog is an RSS feed because they have built-in RSS feed technology. Each post becomes an item of the bog’s RSS feed. (this is how I have been getting by without understanding RSS feeds)
  • Websites, not blogs, can still offer RSS feed through services like Google AJAX API to generate a code to place on your website, or ask you webmaster to do this.

Help A PR Pro Out (HAPPO) was a day set aside on Friday, February 19, from 10 am to 2pm. Its goal was to help connect PR job seekers with employers looking for talented individuals. Valerie Simon, co-founder of HAPPO, reported for the examiner on the results of that day.

  • Over 10,00 mentions on social media from the announcement on Feb. 5th til the event, feb 20th
  • More than 250 mentions of HAPPO in blogs
  • More than 9,693 #HAPPO tweets
  • 4,334 Tweets on the day of the event
  • 5,294 people viewed HAPPO’s Blog,

PR professional really do help out people getting started out. Events like these make me excited to be a professional in the public relations field.

Below are some example of presentations and videos created by students to stand out.

One of Hawaii’s top 15 PR firms, Fujita & Miura offer their top 5 article for students studying communication. YourPublicIsWaiting.com is the firms blog  and it has become one of my favorite PR blogs. Although they are a PR firm, their blog is really informative and useful for students. They offer basic advice on fact sheets, press releases,  and the many other topics essential to PR.

Here are there top 5 recommended articles for communication student:

  1. Understanding Public Relations
  2. Public Relations vs. Advertising
  3. How to Write a Press Release
  4. How to Write a Fact Sheet
  5. Connect with Your Publics

This week’s topic of the week is in response to the Podcast recorded during the Ragan Communications conference, “Corporate Communications in the Era of Web 2.0” at the Cary, North Carolina headquarters of SAS on October 16, 2008. The moderator of the podcast is Mark Ragan, CEO of Ragan Communications, moderated the panel discussion. The panel includes David Biesack, SAS, Shel Holtz, Vida Killian, Dell, Terry McKenzie, Sun Microsystems, and Jim Ylisela, Ragan Communication.

The podcast discusses the role of social media “concerns and objections around the adoption of social media communication channel.”

Social media is about creating relationships.

This is an assignment for my class, Social Media & PR (PRCA 3030) These reading notes are taken from:

A Survival Guide to Social Media and Web 2.0 Optimization Strategies, Tectics, and tools for Succeeding in the Social Web by Deltinia Hay

Ch. 1 is “Creating Your Social Media Strategy”. In this chapter the important decision to make when first when creating  Website, blogs and RSS feeds is discussed. Mapping your strategy and sample strategies are touched on in this chapter.

  • The author suggest creating a presence on other social media sites like Facebook, Twitter, LinkedIn, and etc.
  • The author identifies 5 strategies including: service business/ consultant, author/ media personality, entrepreneur/ performer, publisher/ product business, and pubic relations firm.

Ch. 2 is “Preparation”. Key terms or tags, important first decisions on profiles, optimizing file names, preparing your multimedia items, and gathering content for blog post are all discussed in this chapter.

The best advice I took from this chapter is in regards to tag and key terms- choose one’s that are not too generic, they will get you better results.

I read Search Engine Visibility by Steve Rubel and others at Edleman Digital and found it very informative. Google has become vital to internet users all over the world. For me, it is my homepage on my web browser and the beginning of every internet activity. According to Rubel, companies are now using two ways to ensure they will be high-ranking results when consumers search for information. These two tactics are: Paid search and Optimize search. Rubel defines each:

“Paid Search – More widely known as search engine marketing (SEM), Paid Search is an advertising paradigm in which marketers purchase small text ads that are triggered when certain keywords are searched (for example, an ad for Toyota Prius might show up on searches for “hybrid cars”)”

“Optimized Search – Often referred to as SEO, Optimized Search is a technical process in which webmasters make adjustments to their sites in an effort to rank well organically on high-value keywords (e.g. Toyota.com becomes a top result for “hybrid cars”)”

Technologist and Marketers usually are in charge of these operations. PR professionals are responsible for:

“Reputational Search – The premise and promise of Reputational Search is that any company, NGO or brand can apply a search mindset to tried-and-true PR tactics and, in the process, influence the search results around certain keywords.”

Social Search – With Google and competitors increasingly prioritizing social content from Flickr, blogs, Twitter and others in result pages, it is imperative that brands build out “embassies” in all relevant networks – places where employees work to serve the interests of the community, as well as their company. This will ensure optimum visibility, and help them prepare for the next great revolution: the convergence of search and social networking. “

According to Rubel, “For many years, SEM and SEO were the only tools needed to build a visible presence in search engines. Recently, however, things have changed. ” Companies websites are no longer the go-to source for information about them. Now, there is information all over the web to be found about companies, from twitter to Facebook to blogs.

This information, for a PR student, is not new. But, what I did learn is the technical aspects and logistics of it all. Google is looking for sites that are more up-to-date than others. Sites that are not publishing frequently will not be indexed as fast. Google’s algorithm’s show a mix of brands, media companies, and ordinary individuals. Links also influence your rank. If pages with high rankings link to a page that has not climbed the popularity latter, the higher ranking page helps give them that notoriety. Rubel explains, “For example, if a corporate blog post generates a lot of genuine discussion on Twitter and then, later, a CNN.com link, it’s more likely to see that post rank highly on related searches.”

I learned the parts of a succesful Reputation Search program. There are three componenets including: research/planning, content development and meaurement. But, what surprised me is the avoidance of generic search terms. These words will face a lot of competition. So, a Reputational Search program uses highly targeted keywords.

I recently did a Search Engine Optimization project in which I used such tools as wordtracker and Google Insight. This helped my gain an understanding of how people search. Searching blogs, twitter, and Facebook helped me gain an understanding of how people naturally talk about topics. The keywords were then incorporated into a press release.

Rubel reminds PR people, “The end game here is to compile a list of keyword phrases (the more the better) that: a) accurately reflect how people talk and search, b) don’t have a tremendous amount of competition and c) generate enough search volume to be worth your while.”

Another key piece of advice offered by Rubel was, “As a general rule of thumb, aim for the “magic middle” – keywords that are searched but aren’t too generic and therefore don’t face a lot of competition. And use them often in a meaningful ways, like headlines.”

I was surprised to read about social media networks challenging Google’s prominence. That is a huge statement, considering the importance of Google in most internet users lives. I have been studying social media networks and have been on Twitter just barely before it took off. I am proud to see the people taking control of information that is out there.

This was a great article and very helpful in my Search Engine Optimization project. Perfect of newbies (like myself) starting to use SEO’s and other tactics. I would like to learn more about the effects and reach of SEO with and without using key search terms.

This is an assignment for my classs, Social Media & PR (PRCA 3030) These reading notes are taken from:

Groundswell: Winning in a owrld transformed by social technologies By Charlene Li and Josh Bernoff

Ch. 10 “How connecting with the groundswell transforms you company”

  • Three elements of groundswell thinking to incorporate into your company:
    1. Take small steps that have big impact
    2. Have a vision and a plan
    3. Build leaders into the plan
  • How not to succeed in the groundswell
    • trying to force something that is not there
      • you can’t force executives to blog
      • you can’t take someone who wants to blog and build a strategy around him
  • Tips for success
    1. start small- change takes time
    2. educate your executives- use research, start internal blogs, and encourage executives to participate
    3. get the right people to run your strategy- the person with the most passion about starting relationships with your customers
    4. get your agency and technology partners in sync- encourage them to invest time and resources
    5. plan for the next step and for the long term- know where this is taking the company

Ch. 11 The groundswell inside your company

  • Nurture the groundswell power of you employees
    • promote listening culture from top down
    • ease and encourage participation with incentives
    • find and empower the rebels in your organization
  • internal groundswell works only when management is listening
    • employees need to know that management will listen to their openly contributed opinions and not punish dissents
    • without management’s active participation, your efforts will fail

Ch. 12 “The future of the groundswell”

  • Groundswell technologies are exploding
    • They are cheap and easy to improve
    • they tap easily into the internet advertising economy
    • they connect people who naturally want to connect
    • groundswell will soon be embedded within every activity, cell phones and part of the real world

Purchase Groundswell

In today’s world, it is uncommon to not be and active participant on the internet in some way, shape, or form. When I first entered college in August 2006, the warning began. During this time, Facebook was still considered “new” and only college students were allowed on. But professors, advisors, faculty, and students warned incoming freshman to be cautious about what you and other people put on Facebook.

Now, Facebook is one of many active social media sites where people broadcast their lives. So how does this all affect the average job seeker? It does considerably. One of the first thing many employers do is google your name. What will they find? Some information about a volunteer event you helped organized or will they find a picture of you taking a keg stand?

Now, I am a big fan of work hard, play hard, so I am not suggesting you stop taking keg stands, but maybe not publish it on the internet for the world to see.

So, to start things off on a positive note, lets talk about the advantages of using social media.

Dan Schawbel, wrote a column on Mashable, 7 Secrets to Getting Your New Job Using Social Media. This article emphasises the uses of social media sites to highlight your attributes, network, and stand out of the crows. Twitter and LinkedIn are two common and successful ways of connecting with employers. More untraditional uses for social media included uploading a video resume and uploading it to YouTube.

Lyneka Little discusses three social media sites in particular that can help you land a job: Twitter, LinkedIn, and blitztime.”These sites put a new spin on old job search methods, increasing contacts while saving users the shoe leather and glad handing job seekers have traditionally relied on.” Through Twitter you can start up a conversations you might otherwise would never had the chance to have. These conversations can flourish into relationships and hopefully a lunch meeting. LinkedIn gives you an opportunity to search for job opportunities and keep an online resume posted at all times. Blitztime “offers “speed networking” that works as a connector by creating conference calls with like-minded careerists.

The pitfalls of social media when looking for a job lies within the user. Always keep in mind that whatever is put on to the internet can potentially forever be out there in the cyber world. For most of my generation, myself included, we have been on social media sites long before we started to think about our careers and the real world. Be mindful of what you say on the internet. Careerbuilder.com warns, in addition to the good social media can bring you within your career field, “it’s also becoming the latest way for people to get job offers rescinded, reprimanded at work and even fired.” As they put it, “terrible tweets” and “Facebook fired” can be the pitfalls of social media. These are some tips offered by careerbuilder to get hired and not fired:

1. Don’t announce interviews, raises or new jobs
As exemplified by “theconnor,” how you talk about any of these sensitive topics on your social networking site is key. If you’re unemployed, writing “Interview today — wish me luck!” would be OK, or if you got a job, something along the lines of “So excited about my new job!” is totally acceptable. If you’re currently employed, however, I don’t think your boss would be too happy to see something like, “Trying to con my boss into giving me a $5K raise. SUCKA!”

2. Don’t badmouth your current or previous employer
Just like in an interview, keep your rants about your boss or company to yourself. If hiring managers see that you’re willing to trash a colleague online they assume you’ll do it to them, too. Plus, there’s always the possibility of getting fired if someone sees your negative comments.

3. Don’t mention your job search if you’re still employed
If your boss knows you’re on the lookout for a new job, feel free to advertise it in your status. If you’re keeping your search below the radar, however, don’t publish anything, anywhere. Even if you aren’t connected to your boss online, somebody can get the information back to him or her.

If any of you are Kell on Earth fans, we also saw a girl get fired 5 minutes after she was hired because of her unauthorized tweeting about People’s Revolution. So another warning is, don’t talk about anything you should not be mad public information, like your companie’s buisness.

Social media is a great tool, especially for us job seekers. But, as always, be mindful of what you say, in person or online.

Comment # 1:

Blog Post Title & Author: “Weekly Topic: Body language and nonverbal communication in job interviews” by katianne4710

Link: http://katiann4710.wordpress.com/2010/02/03/weekly-topic-body-language-and-nonverbal-communication-in-job-interviews/#comment-42

Date of Comment: February 8th, 2010

My comment: “I will definitely be coming back to this post before I go in for an interview. I especially like how you defined what each body movement is telling someone else!”

Comment # 2:

Blog Post Title & Author : “Week 4: Social Media Definition” by Meghan Beytag

Link: http://meghanlane.wordpress.com/2010/02/05/week-4-social-media-definition/#respond

Date of Comment: February 8th, 2010

My comment:I like your definition, it covers all the different functions. Especially the way it “changes” everything!

Comment # 3

Blog Post Title & Author: Blog Post Title & Author: Slidecase Naked Conversations presented by: Lauren Wolf

Link: http://lauren410.wordpress.com/2010/03/10/33/#comment-5

Date of Comment: March 31, 2010

My Comment: I read Shel Isreal’s Twitterviller and I really liked it. I was planning on reading Naked Conversations too just because I liked Twitterville so much. In response to the slide about being a thorn to every rose, I didn’t realize how many companies prevent people from blogging and using Twitter. My mom is a financial advisor and I was telling her she should start tweeting or blogging. I think it’s important especially for people like her, who are handling other people’s money, to be transparent and “out there”. Blogging (and twitter) helps companies and businesses, as you said, be “humanized”. It’s a shame that some companies are so stern on not letting their companies blog or participate in the web’s conversations. IBM was an example in Twitterville where no one told the employees to tweet, but it came from the bottom up. It never came close to hurting the company, but instead IBM now has company journalist that help spread the word more reliably and faster than before. I think more companies need to encourage their employees to communicate with the world, but if you right, if you’re boring or have nothing to say, you should probably stay away.

Comment # 4

Blog post title & author: Calling the troops in for Tiger Woods By Mackenzie Stratton

Link: http://mlstratton.wordpress.com/2010/03/24/calling-the-troops-for-tiger-woods/#comment-29

Date of comment: March 31, 2010

My comment:I wrote about this when this first happened and couldn’t agree more that PR professionals are important. Before the chaos really was at it’s highest, I said his big mistake was that he had no comment. In our PR writing class at GSU Adam Brody came in and he is the editor of 11th Hour. He told us something I will always remember: “never say no comment because journalist flock looking for that story your hiding.” The right PR people could have helped, or tried, to keep this a personal matter. The key is saying something is not just saying anything, but choosing your words wisely. Especially when you are a high-profile celebrity, you need to be in contact with you fans and the public, you are famous for a reason, because people are interested in what goes on in your life.

Comment #5

Blog post title & author: Seth Godin: Tribes by Femi O

Link: http://drepto.wordpress.com/2010/03/21/seth-godin-tribes/#comment-25

Date of comment: March 31, 2010

My comment: We watched Seth Godin’s presentation on Tribes for one of Dr. Nixon’s previous PR classes. It was really interesting and something I had never thought about before. Looking at humans and how social we are, it seems only natural for us to create our own “tribes”. It scary and exciting to realize the impact and reach our messages can reach by participating in the online community. Exciting from a PR standpoint, but scary as an individual. I constantly am questioning my thoughts in hopes that I am never misunderstood and sound like a “know-it-all”. I am really interested in reading this book now just to understand and appreciate this idea more. That is the one bad thing about our class doing book review, now I have so many more books I want to read, but this book is higher on my priority list.

Comment #6

Blog Post Title & Author: The Aftermath of Brown and Rhianna by Maranda Butler

Link:http://marandab.wordpress.com/2010/04/14/the-aftermath-of-brown-and-rihanna/#comment-15

Date of Comment: April 14, 2010

My Comment:So true, “the media can be your best friend or worst enemy”. But, I do have to say Rhianna stayed (in relation to what other stars do after an incident) mum for a while when she really could have bashed Chris Brown, while elevating her status. She did use this for some good publicity by becoming a spokesperson for battered persons. She is a strong women and I can’t think of a better role model for girls and battered women. I know this incident was especially a big deal for fans because this couple could be compared to Brad & Jen, Nicole Kidman & Tom Cruise, and other infamous couples that the public loved. Overall, I have to believe it was Rhianna, not her PR team, that kept her out of the public. This is an extremely sensitive subject and I can’t image the pain both physically and mentally she went through. But, again she could have declared a media war against Brown, but from what I saw she said what happened with as little details as possible, and then stayed out of the limelight for a period of time.

Blog comment #7

Blog Post Title & Author: TOW 7: What the F is Foursquare by Maranda Butler

Date of Comment: April 14, 2010

Link:http://marandab.wordpress.com/2010/03/22/what-the-f-is-foursquare/#comment-17

My Comment:I agree totally with the above comment, your title captures exactly my thoughts for this topic of the week. But, a funny story is I was working (I work in Savannah at Corleone’s Trattoria) and my table had about 4 people tweeting and doing foursquare. I know twitter has taken off with the number of users, but the majority of people I know using twitter are college students. My table was in the mid to late 20s and they said they started using twitter not too long ago, but foursquare was what got them hooked. One of the was the mayor of the bar next door and apparently one was trying to become the mayor of my restaurant. Apps really do help something take off. Like the iphone, sometimes I wonder if it would be half of what it is today without apps.

Comment # 8

Blog Post Title & author: The World of PR by Kacie Whigham

Link:http://kdwhigham.wordpress.com/2010/04/09/the-world-of-pr/#comment-81

Date of Comment: April 15, 2010

My Comment: Wow, what an awesome experience and great exposure. One of the things I love about PR is how much people are willing to talk and help students out. PR has really helped me understand and appreciate the amount of work that goes into putting an event together. And what a great idea to do a tour around Savannah. People often go to the traditional spots like Forsyth Park. I live right across the street from it and every weekend I feel like there is another wedding in the Park, sometimes big and sometimes small. But, Savannah is such a beautiful town with lots of hidden beauties. That tour will help brides find new and traditional spots to tie the knot. Great post, thanks for sharing!

Comment # 9

Blog Post Title & Author: Twitter vs. DVR by Kacie Whigham

Link:http://kdwhigham.wordpress.com/2010/04/07/twitter-vs-dvr/#comment-82

Date of Comment: April 15, 2010

My Comment: Great thought! I know I have turned to twitter to get most of my updates, whether they be news or pop culture. So, my vote goes to Twitter. I mean, who has time these days to watch everything they want to watch? A few months ago when the drama between Perez Hilton and Miss California started, I saw first hand what Mr. Hilton had to say(not that I agreed with everything), but sometimes it’s nice to hear things straight from the source then second hand. And stars are saying their peace more and more on Twitter. I love E! and here what’s going on in the world of the rich and the famous, but Twitter helps you forget about the glitz and the glam and make people real! E! stars, like the Kardashian’s, tweet during the show, which I’m sure helps ratings.

Comment # 10

Blog Post Title & Author: Interviewing a PR professional by Kati Ann Wright

Link:http://katiann4710.wordpress.com/2010/03/29/interviewing-a-pr-professional/#comment-85

Date of Comment: April 16, 2010

My Comment:Awesome post! I interviewed a semi-new-be too. I think it is way more informative to talk to someone who was in our shoes not that long ago. I didn’t know that all press releases weren’t all the same either, that surprised me too! Hearing about a GSU alumni getting a job always makes me feel better about the current job market and economy. This market has been terrible, but it looks like it is starting to get better. Always nice to hear someone compliment our department too. Yay for us, GSU PR people!!

Comment # 11

Blog Post Title & Author: Trade Book Review by Kati Ann Wright

Link:http://katiann4710.wordpress.com/2010/03/11/trade-book-review-2/#comment-86

Date of Comment: April 16th, 2010

My Comment: Great job! I forgot to add an audio to the slideshare..oops. But, this looks like a great book and very informative. Being a marketing minor was a really good idea! Learning the history of our industry can help us understand how we got to where we currently on. This is something useful and informative, also something I have not seen in many of the trade books that I’ve started to read. Real life stories always are awesome too! I will be looking out for this book, sounds really informative and interesting! Thanks for sharing!

Comment # 12

Blog Post Title & Author: Remembering an Evening with Dixie Carter  by James Kicklighter

Link:http://jameskicklighter.wordpress.com/2010/04/11/remembering-an-evening-with-dixie-carter/#comment-173

Date of Comment: April 16, 2010

My Comment: James, this was an awesome post. What a amazing women and an amazing story. I am sorry to hear about her passing. But, thanks for sharing such an awesome experience. What an awesome way to start your career. Thanks for sharing!

Comment # 13

Blog Post Title & Author: The Super Bowl, Tim Tebow, and Your by James Kicklighter

Link:http://jameskicklighter.wordpress.com/2010/02/05/the-super-bowl-tim-tebow-and-you/#comment-175

Date of Comment: April 16, 2010

My Comment:Great post! I think this is something we will start seeing more, and more. These norm challenging commercials that are taking a very clear side on an issue. And of course, as in every conduit used to communicate, it will be tailored to the audience. A perfect example is Fox and CNN. Two well know names, one network may air a commercial you would never see on the other. I agree totally, great post.

Comment # 14

Blog Post Title & Author: The Big Shocker in Advertisement Part # 3 by Ashely London

Link: http://ladylondon2455.wordpress.com/2010/04/14/the-big-shockers-in-advertising-part-3/#comment-18

Date of Comment: April 16, 2010

My Comment:This is a terrible ad. It is very confusing and there really is no clear message to me. I have seen the other ads that I guess belong with the campaign, but I think they are trying to come across as tough. Either way, they are not effective and very confusing. I have never heard of this company and I suppose this is their way of trying to create buzz, I suppose.

Comment # 15

Blog Post Title & Author: Shadow Project by Meghan Beyhtag

Link: http://meghanlane.wordpress.com/2010/04/15/shadow-project/#comment-47

Date of Comment: April 16, 2010

My Comment:Congrats on your internship! It’s good to know when you get a good internship where people want to show you things. I’m excited to be in a field where everyday is different.

Comment # 16

Blog Post Title & Author: Dancing with the…No Stars? by Antonio Bivins

Link:http://antoniobivins.wordpress.com/2010/03/07/dancing-with-the-no-stars/#comment-47

Date of Comment: April 18, 2010

My Comment:This video is great. The announcers commentating is the best part, awesome choice of words to describe that moment. The video editing is really good too, made me smile. I don’t know much about this coach, but he seems like a great one, so excited. I had a few coaches growing up that would jump and scream with excitement. I always loved those coaches, they made the game that more fun when you got to see you coach act like an idiot because he was so happy. Thanks for sharing the video, it made my day.

Comment # 17

Blog Post Title & Author: Wholesale home? by Antonio Bivins

Link: http://antoniobivins.wordpress.com/2009/04/27/wholesale-home/#comment-48

Date of Comment: April 18, 2010

My Comment:Wow. This is funny and smart all at the same time. We have heard about the most ridiculous things selling for such high prices on eBay, but this is the complete opposite of the spectrum. This is genius! It would cost the owner money to bulldoze the house and then have the debris removed. For anyone who already has land and was waiting until they could afford to build on it, this is an awesome solution. Very mutually beneficial. Thanks for sharing!

Comment # 18

Blog Post Title & Author: “On Students, degrees, and jobs” by Meghan Callahan

Link:http://meghancallahan99.wordpress.com/2009/03/30/on-students-degrees-and-jobs/#comment-96

Date of Comment: April 18, 2010

My Comment:Cool article. I agree with the article that internships and education are important aspects of our transitioning into the PR field. I have always heard “your internship is essential before starting you career”. I was surprised to hear him say that he critiques harsher than most employeers he has come across but, I consider this a good thing. I would rather get pushed to my fullest during my education through both positive and negative feedback. This is the time for me to learn from my mistakes, when they only cost me a grade not my job. Plus, it makes me look forward to graduation more. :)

Comment # 19

Blog Post Title & Author: My interview with a real true PR Pro by Meghan Callahan

Link: http://meghancallahan99.wordpress.com/2010/03/29/my-interview-with-a-true-p-r-pro/#comment-97

Date of Comment: April 18, 2010

My Comment: Awesome interview with a great person! I have heard over and over that staying current and internships are vital to a PR career. In some ways it is good for recent grads to participate in internships because jobs are so scarce right now. Plus, you get 6 months of exposure to that company and they get to know you, which hopefully can lead to a job. As an almost graduate, this makes me not so worried about starting out in the PR field.

Comment # 20

Blog Post Title & Author: Internship Advice by Meghan Callahan

Link: http://meghancallahan99.wordpress.com/2010/03/11/internship-advice/

Date of Comment: April 18, 2010

My Comment:Great advice. I have not done an internship yet but and on the search. I have to do one in the fall before I graduate in December and I really hope it leads to a job. I have heard a lot of great things that come from internships, but you rarely hear people who hate them. It was good to hear someone’s experiences who did not like their internship and how they handled it. Great reminder to always act professional because you never know what will come out of it. Thanks for sharing.

Comment #21

Blog Post Title & Author: “Full Frontal PR” by Richard Laermer  by Meghan Callahan

Link: http://meghancallahan99.wordpress.com/2010/03/10/full-frontal-pr-by-richard-laermer/#comment-98

Date of Comment: April 18, 2010

My Comment:Looks like a great book, especially for new PR people. I feel like a lot of these tips have been embedded into us through the few years of being in the department. But, because these tips have been spread out over the years, it looks like this would be a great refresher. I feel like PR trade books are great to read because they are often conversation and always informative. I will definitely be adding this to my must read PR books. Thanks!

Comment #22

Blog Post Title & Author: Dress to Impress by Jeff Cartre

Link:http://jeffcarter3.wordpress.com/2010/02/25/dress-to-impress/#comment-45

Date of Comment: April 18, 2010

My Comment:Great post! Dressing up and looking appropriate is so important. Yesterday I went to a career fair at the Braves stadium and I was shocked at the number of people not “dressed up”. The majority of students and professionals were in a suit and other dressed more as business causal, polo and slacks or a sun dress. The minority of people were there is jeans or other inappropriate wear that was not appropriate for business attire. It is so important for students to look professional and communicate to other professionals (potential employers and peers) that you aren’t a child anymore and you ready for the transition. Great information, thanks.

Comment #23

Blog Post Title & Author: Social Media: Is it a job seekers best friend? by Jeff Carter

Link: http://jeffcarter3.wordpress.com/2010/02/25/social-media-is-it-a-job-seekers-best-friend/#comment-46

Date of Comment: April 18, 2010

My Comment:Awesome post and video. Lots of good information and an important topic that needs to be discussed. It can be scary at time reading things like this for us PR majors because we are so heavily involved and present on the internet. It is necessary for us, but also a place to be careful what you say. Best recommendation another PR pro gave me was to “not get on the internet when you in a bad mood, you always want to be friendly”. We can never hear enough of the pros and cons of our potential actions!

Comment #24

Blog Post Title & Author: PR Connection- Toyota Stories by Matt Mauney

Link:http://mattmauney.wordpress.com/2010/03/07/pr-connections-toyota-stories/#comment-51

Date of Comment: April 18, 2010

My Comment:First, I must say, my family has been Toyota loyal since I was born. I have always driven Toyota’s and probably will continue to always drive Toyota’s. My first car was a hand-me-down 1990 Landcrusier ( I drove it in 2006 with 200,000 plus miles), next was a 4runner (my dream care) and now I drive a highlander. In my experience they have always been great cars.
But, I don’t think they are handling this crisis in the best way possible. The commercials are not my problem with the campaign, but how they are handling the negative comments, like the one’s on YouTube. Maybe, they should be more active on Twitter and other social media’s (like Youtube) in addressing these concerns personally and directly. This has created legitimate fears in people and they need to be reassured they are handling these problems with respect and concern for their consumers.

Comment #25

Blog Post Title & Author: Trade Book Review by Olivia Jordan

Link:http://oliviajordan.wordpress.com/2010/03/11/18/#comment-11

Date of Comment: April 18, 2010

My Comment:This books look really interesting. I have been reluctant to participate on some social media sites for a personal use, but I love them from PR perspectives. This book seems to cover many of these reasons why I like social media for PR. It really puts the public at the forefront of all of PR people’s actions. Looks like a great read, thanks for sharing!

Comment #26

Blog Post Title & Author: Week 5- Super Bowl Ad by Olivia Jordan

Link: http://oliviajordan.wordpress.com/2010/02/16/week-5-super-bowl-ads/#comment-12

Date of Comment: April 18, 2010

My Comment:I love the e-trade commercial. I think the baby campaign is a great way to communicate a few different messages in a creative way. But, I can’t believe how Lindsay Lohan reacted, and I think the majority of the public can’t either. On the positive side, a lot of people heard about the lawsuit and then they looked it up, or it was covered by various new’s outlet and the commercial was shown. This coverage brought a lot of publicity to the commercial. Honestly, I think Lindsay Lohan should really just bow out with any amount of grace that is left.

Comment #27

Blog Post Title & Author: Get Connected! by Meg Tidmore

Link: http://matidmore.wordpress.com/2010/04/18/get-connected/#comment-25

Date of Comment: April 18, 2010

My Comment:Thanks for sharing Meg! I signed up for it. Seems like a great tool, especially students trying to build their portfolio and resume, as well as, other recent grads trying to get started with little funds. I do my sister’s PR for her small company and this will be a great tool to utilize, thanks again for sharing.

Comment #28

Blog Post Title & Author: My feelings are hurt by Med Tidmore

Link:http://matidmore.wordpress.com/2010/04/18/my-feelings-are-hurt/#respond

Date of Comment: April 18, 2010

My Comment: I am extremely curious to see what the website is, but it won’t show up. It says server not found. But, please still do share. Thanks.

Comment #29

Blog Post Title & Author: Cable, really? That’s so last millennium by Marie Walker

Link:http://marielorelei.wordpress.com/2010/04/14/cable-really-thats-so-last-millenium/#comment-52

Date of Comment: April 18, 2010

My Comment:Honestly, it does make sense to cut off the cable, but you must keep the internet. I don’t feel like I watch much TV anymore, who has time for that? If the TV is one, it’s just background noise while I am working on something else, usually on the computer. College students could probably benefit from this too. I have always preferred movies over TV too. This is also a good thing for PR people to do too, it’s makes you read more to get you information.

Comment #30

Blog Post Title & Author: Roethlisberger Investigation Continues: “No Assaults” by Damara Simmons

Link:http://damarasimmons.wordpress.com/2010/03/11/roethlisberger-investigation-continues-no-assault/

Date of Comment: April 18, 2010

My Comment:I hadn’t heard about this so, thanks for sharing. I like how you included a poll (that I took). It is sad how many of these stories have emerged over the past few years. So, a word to the wise for celebrities is be careful. Whether they are guilty or not, these kind of accusation cans severely damage reputations. More time often then not, these accusations are not true. But, knowing that celebrities need to be careful. Suing has become almost a sport, so not only celebrities, but companies need to be careful who they come in contact with and under what circumstances. Try not to put yourself in vulnerable situations with people you do not know, and sometimes the ones you do know.

Comment # 1:

Blog Post Title & Author: “Weekly Topic: Body language and nonverbal communication in job interviews” by katianne4710

Link: http://katiann4710.wordpress.com/2010/02/03/weekly-topic-body-language-and-nonverbal-communication-in-job-interviews/#comment-42

Date of Comment: February 8th, 2010

My comment: “I will definitely be coming back to this post before I go in for an interview. I especially like how you defined what each body movement is telling someone else!”

Comment # 2:

Blog Post Title & Author : “Week 4: Social Media Definition” by Meghan Beytag

Link: http://meghanlane.wordpress.com/2010/02/05/week-4-social-media-definition/#respond

Date of Comment: February 8th, 2010

My comment:I like your definition, it covers all the different functions. Especially the way it “changes” everything!

Comment # 3

Blog Post Title & Author: To Wear or Not to Wear? That is the Question. by Kristen Kelley

Link: http://kris10ly.wordpress.com/2010/02/17/to-wear-or-not-to-wear-that-is-the-question/#comment-15

Date of Comment: April 20, 2010

My Comment: Great post! I (ignorantly) thought that most people knew what business attire meant and looked like. I went to a career fair this weekend and was shocked at how many people obviously did not know what business attire meant. I mean simple things to know what differentiates business from casual, like jeans. The majority of people were in suit’s and ties, but that is when those who are not dressed appropriately stand out even more. They were definitely noticed, but for all the wrong reasons! Thanks for the post!

Comment #4

Blog Post Title & Author: Distinguish  Your Cover Letter by Kristen Kelley

Link:http://kris10ly.wordpress.com/2010/01/22/cover-letter-tips/#comment-18

Date of Comment: April 20, 2010

My Comment:Great blog, especially for your first one! We have been hearing such great advice, on blogs like yours, but it is scary once you sit down and start to write it. I hope it gets easier with time, but not too much time because that means we are jobless. Good luck after graduation, I know you are going to do great things!!!

Comment # 5

Blog Post Title & Author: Pre-Interview Jitters? Here’s How to Lose Them. by Kristen Kelley

Link: http://kris10ly.wordpress.com/2010/01/28/going-to-a-job-interview-here-are-some-tips/#comment-17

Date of Comment: April 20, 2010

My Comment: Thanks Kristen, I think I need to come back to this post before I go in for an interview. Especially the don’t section. The information is layed out nicely and the post is really easy to read! I think non-verbals become even important when HR is interviewing you, they know all this stuff and what it is communicating! You want to be comfortable, but not so comfortable that you lose you manners. Very informative and you have some great reminders in here. Thanks for sharing!

Comment #6

Blog Post Title & Author: PR Connection 10: Viral Video for Comm. Arts Dept. by Kati Ann Wright

Link:http://katiann4710.wordpress.com/2010/04/21/pr-connection-10-viral-video-for-comm-arts-dept/#comment-93

Date of Comment: April 21, 2010

My Comment: haha this was awesome! This was a good way to get the students to laugh and have fun! Veazy is not the biggest building on campus, and neither are the class sizes. So, most Comm dept. student can recognize a few if not all of the people on the video. Great way to get people to laugh, have fun, and not take life so seriously..especially with exams around the corner! This made my day.

Comment #7

Blog Post Title & Author: PR Connection 9: Kate Gosselin and Dancing? by Kati Ann Wright

Link:http://katiann4710.wordpress.com/2010/04/20/pr-connection-9-kate-gosselin-and-dancing/#comment-94

Date of Comment: April 21, 2010

My Comment: I have had so many back and forth opinions about Jon and Kate. But, I have to agree, she is creating a better image for herself these days. Honestly though, my parents raised 7 kids, not all at once, but neverless, kids are expensive. I can’t help but think that everytime they are in the news, they are just “working”. I wish she would have used her publicity to start a career, instead of being some-what of a celebrity. I had heard that Jon was trying to get the kids back on claims that she is never there, dancing with the stars and book tours. Once again, I think Jon see $, child support is expensive. I also thought Jon didn’t “want the kids to exploited on TV anymore”. Who knows, fame seems to be very addicting.

Comment #8

Blog Post Title & Author: SPINdustry-Entertainment PR by Marilyn Lintel

Link:http://marilynpr.wordpress.com/2010/04/20/spindustry-entertainment-pr/#comment-73

Date of Comment: April 21, 2010

My Comment: I love all these PR shows! I can’t believe I missed the first show. I saw a bunch of advertising for it and then it just stopped, I was wondering if the show got pulled, but guess not. Thanks to finals and the million assignments I have to get done, I have been missing all my shows. I need to find a Real Housewives blog so I can stay up to date with their drama.

Comment #9

Blog Post Title & Author: PR Reality Television Finally by Marilyn Lintel

Link:http://marilynpr.wordpress.com/2010/04/20/pr-reality-television-finally/#comment-74

Date of Comment: April 21, 2010

My Comment: I really want to read her book! I loved her on the show and think she is really innovative and such a smart business women. We first saw her on the Hills, which is great publicity for her firm. I feel like the show’s season was a little short, but I hope there will be a season 2. I never watched PR power girls (the PR show on MTV a few years ago) but, I think Kelly Cutrone’s appearances were great representations of a working PR person. Her book will definitely be on my summer reading list though!

Comment #10

Blog Post Title & Author: Internship Advice 101 by Sarah Kemp

Link:http://skemp1.wordpress.com/2010/03/05/internship-advice-101/#respond

Date of Comment: April 21, 2010

My Comment: Good advice. I love hearing about people who get hired after an internship. I hope this happens to me. :) I have heard more stories of students getting job opportunities after an internship, than I have heard of students simply getting hired. Maybe this is the best way to get your foot in the door. It is also a good reminder that hand-written notes go a long way. We are such technological people that we usually just send an e-mail, because it effortless. Take the effort and write a note, I will have to remember that!

Comment #11

Blog Post Title & Author: What NOT to wear-Interview Edition by Sarah Kemp

Link:http://skemp1.wordpress.com/2010/02/24/what-not-to-wear-interview-edition/#comment-99

Date of Comment: April 21, 2010

My Comment: I love all the outfits in the picture! It took me forever to find an interview outfit. I feel like I went to every store from Virginia to Georgia. I wanted to stand out, so I didn’t want to go with the traditional black suit and white shirt, but I didn’t want to stand out for the wrong reasons. After a forever long search, I feel like I am starting to accumulate work clothes, and they are so expensive! Thank god some PR firms are more casual and you only dress up when you need to.

Comment #12

Blog Post Title & Author: Eagle Expo & Career Fair “It’s What You Make It” by Phillip Edwards

Link:http://pedward4.wordpress.com/2010/04/15/eagle-expo-career-fair-its-what-you-make-it/#respond

Date of Comment: April 21, 2010

My Comment: The great thing about PR is you really can work for most companies. Everyone needs PR and if they don’t have it, they should get it. I went to the Braves Sports Career Fair, the student and professional varied in what careers they were hoping for, but there was something for everyone. I have started to look for companies that I like and would want to be a part of. I feel like this gives me an advantage over some applicants because I am passionate about that company I apply for. Thanks for sharing, I wasn’t able to make it there that day.

Comment # 13

Blog Post Title & Author: The Super Bowl, Tim Tebow, and Your by James Kicklighter

Link:http://jameskicklighter.wordpress.com/2010/02/05/the-super-bowl-tim-tebow-and-you/#comment-175

Date of Comment: April 16, 2010

My Comment:Great post! I think this is something we will start seeing more, and more. These norm challenging commercials that are taking a very clear side on an issue. And of course, as in every conduit used to communicate, it will be tailored to the audience. A perfect example is Fox and CNN. Two well know names, one network may air a commercial you would never see on the other. I agree totally, great post.

Comment # 14

Blog Post Title & Author: The Big Shocker in Advertisement Part # 3 by Ashely London

Link: http://ladylondon2455.wordpress.com/2010/04/14/the-big-shockers-in-advertising-part-3/#comment-18

Date of Comment: April 16, 2010

My Comment:This is a terrible ad. It is very confusing and there really is no clear message to me. I have seen the other ads that I guess belong with the campaign, but I think they are trying to come across as tough. Either way, they are not effective and very confusing. I have never heard of this company and I suppose this is their way of trying to create buzz, I suppose.

Comment # 15

Blog Post Title & Author: Shadow Project by Meghan Beyhtag

Link: http://meghanlane.wordpress.com/2010/04/15/shadow-project/#comment-47

Date of Comment: April 16, 2010

My Comment:Congrats on your internship! It’s good to know when you get a good internship where people want to show you things. I’m excited to be in a field where everyday is different.

Comment # 16

Blog Post Title & Author: Dancing with the…No Stars? by Antonio Bivins

Link:http://antoniobivins.wordpress.com/2010/03/07/dancing-with-the-no-stars/#comment-47

Date of Comment: April 18, 2010

My Comment:This video is great. The announcers commentating is the best part, awesome choice of words to describe that moment. The video editing is really good too, made me smile. I don’t know much about this coach, but he seems like a great one, so excited. I had a few coaches growing up that would jump and scream with excitement. I always loved those coaches, they made the game that more fun when you got to see you coach act like an idiot because he was so happy. Thanks for sharing the video, it made my day.

Comment # 17

Blog Post Title & Author: Wholesale home? by Antonio Bivins

Link: http://antoniobivins.wordpress.com/2009/04/27/wholesale-home/#comment-48

Date of Comment: April 18, 2010

My Comment:Wow. This is funny and smart all at the same time. We have heard about the most ridiculous things selling for such high prices on eBay, but this is the complete opposite of the spectrum. This is genius! It would cost the owner money to bulldoze the house and then have the debris removed. For anyone who already has land and was waiting until they could afford to build on it, this is an awesome solution. Very mutually beneficial. Thanks for sharing!

Comment # 18

Blog Post Title & Author: “On Students, degrees, and jobs” by Meghan Callahan

Link:http://meghancallahan99.wordpress.com/2009/03/30/on-students-degrees-and-jobs/#comment-96

Date of Comment: April 18, 2010

My Comment:Cool article. I agree with the article that internships and education are important aspects of our transitioning into the PR field. I have always heard “your internship is essential before starting you career”. I was surprised to hear him say that he critiques harsher than most employeers he has come across but, I consider this a good thing. I would rather get pushed to my fullest during my education through both positive and negative feedback. This is the time for me to learn from my mistakes, when they only cost me a grade not my job. Plus, it makes me look forward to graduation more. :)

Comment # 19

Blog Post Title & Author: My interview with a real true PR Pro by Meghan Callahan

Link: http://meghancallahan99.wordpress.com/2010/03/29/my-interview-with-a-true-p-r-pro/#comment-97

Date of Comment: April 18, 2010

My Comment: Awesome interview with a great person! I have heard over and over that staying current and internships are vital to a PR career. In some ways it is good for recent grads to participate in internships because jobs are so scarce right now. Plus, you get 6 months of exposure to that company and they get to know you, which hopefully can lead to a job. As an almost graduate, this makes me not so worried about starting out in the PR field.

Comment # 20

Blog Post Title & Author: Internship Advice by Meghan Callahan

Link: http://meghancallahan99.wordpress.com/2010/03/11/internship-advice/

Date of Comment: April 18, 2010

My Comment:Great advice. I have not done an internship yet but and on the search. I have to do one in the fall before I graduate in December and I really hope it leads to a job. I have heard a lot of great things that come from internships, but you rarely hear people who hate them. It was good to hear someone’s experiences who did not like their internship and how they handled it. Great reminder to always act professional because you never know what will come out of it. Thanks for sharing.

Comment #21

Blog Post Title & Author: “Full Frontal PR” by Richard Laermer  by Meghan Callahan

Link: http://meghancallahan99.wordpress.com/2010/03/10/full-frontal-pr-by-richard-laermer/#comment-98

Date of Comment: April 18, 2010

My Comment:Looks like a great book, especially for new PR people. I feel like a lot of these tips have been embedded into us through the few years of being in the department. But, because these tips have been spread out over the years, it looks like this would be a great refresher. I feel like PR trade books are great to read because they are often conversation and always informative. I will definitely be adding this to my must read PR books. Thanks!

Comment #22

Blog Post Title & Author: Dress to Impress by Jeff Cartre

Link:http://jeffcarter3.wordpress.com/2010/02/25/dress-to-impress/#comment-45

Date of Comment: April 18, 2010

My Comment:Great post! Dressing up and looking appropriate is so important. Yesterday I went to a career fair at the Braves stadium and I was shocked at the number of people not “dressed up”. The majority of students and professionals were in a suit and other dressed more as business causal, polo and slacks or a sun dress. The minority of people were there is jeans or other inappropriate wear that was not appropriate for business attire. It is so important for students to look professional and communicate to other professionals (potential employers and peers) that you aren’t a child anymore and you ready for the transition. Great information, thanks.

Comment #23

Blog Post Title & Author: Social Media: Is it a job seekers best friend? by Jeff Carter

Link: http://jeffcarter3.wordpress.com/2010/02/25/social-media-is-it-a-job-seekers-best-friend/#comment-46

Date of Comment: April 18, 2010

My Comment:Awesome post and video. Lots of good information and an important topic that needs to be discussed. It can be scary at time reading things like this for us PR majors because we are so heavily involved and present on the internet. It is necessary for us, but also a place to be careful what you say. Best recommendation another PR pro gave me was to “not get on the internet when you in a bad mood, you always want to be friendly”. We can never hear enough of the pros and cons of our potential actions!

Comment #24

Blog Post Title & Author: PR Connection- Toyota Stories by Matt Mauney

Link:http://mattmauney.wordpress.com/2010/03/07/pr-connections-toyota-stories/#comment-51

Date of Comment: April 18, 2010

My Comment:First, I must say, my family has been Toyota loyal since I was born. I have always driven Toyota’s and probably will continue to always drive Toyota’s. My first car was a hand-me-down 1990 Landcrusier ( I drove it in 2006 with 200,000 plus miles), next was a 4runner (my dream care) and now I drive a highlander. In my experience they have always been great cars.
But, I don’t think they are handling this crisis in the best way possible. The commercials are not my problem with the campaign, but how they are handling the negative comments, like the one’s on YouTube. Maybe, they should be more active on Twitter and other social media’s (like Youtube) in addressing these concerns personally and directly. This has created legitimate fears in people and they need to be reassured they are handling these problems with respect and concern for their consumers.

Comment # 25

Blog Post Title & Author: Talented Firms by Meg Tidmore

Link:http://matidmore.wordpress.com/2010/04/20/talented-firms/

Date of Comment: April 21, 2010

My Comment:Great idea on featuring PR firms. The few PR firms or people I have mentioned on my blog are always quick to thank me and recognize it in some way. Your link is not connecting to the article. Do you have the name of the company? For students look for possible firms to go into, it’s nice to know who the best of the best is. Especially for students looking for internships, working for a good firm where you will get lots of exposure can be so valuable.


When meeting with a potential employer it’s imported to be aware of what messages you are sending out. Often, what you are doing can speak louder than what you are saying.

From the other side of the desk, it is important for a hiring manage to pay attention to the nonverbal signs that show information on a person’s attitude, outlook, interest, and approach.

As an interviewee it is an important to know that what you do and what you say will affect you equally. Turn negative body language into positive body language with these tips from Job interview skills:

  • smile often (shows humility, approachability, and friendliness)
  • sit up straight in the chair at all times, and do not lean back (shows proactivity and readiness to respond)
  • maintain strong eye contact with interviewer and keep the chin up (shows confidence)
  • not roll the eyes or shrug the shoulders (candidate lacks humility and may be hard to get along with)
  • not gaze out the window with a blank stare (candidate lacks focus and is easily distracted)
  • use hand gestures to emphasize words and to further communicate what is being said (shows strong communication skills)
  • smile with eyes wide open when describing skills (shows excitement, positivity, and enthusiasm for job role)
  • dress for success with updated outfit that matches the company’s dress code (shows proactivity in fitting in with the team and keeping up with the latest trends)
  • ensure good hygiene including clean and attractive hairstyle, fresh breath, and cologne/perfume (shows that taking care of oneself translates into taking care of the skills and requirements of the position)
  • not become too casual, even if the job interview goes well (candidate may become lazy, lackadaisical, or may not take the job seriously)
  • always exude positivity, humility, enthusiasm, and confidence (serves to convince the employer that if the candidate is this confident and positive about the job, perhaps he or she is indeed a good fit)

Take the University of Kent nonverbal quiz and see what kind of body language expert you are.

Cover Letters are your “sales pitch” to a potential employer. For PR people out there, this is your chance to showcase your writing and communication skills.

The Examiner gives 3 examples of when you will need a cover:

  1. Letter of Application – This type of cover letter is used when applying for a current job opening,
  2. Job Inquiry – Used when inquiring about possible job openings or for information.
  3. Networking Purposes – This type of letter is sent when seeking assistance or guidance or used for self-promotion in a job search.

These are some great tips to for a great cover letter by Sports PR Blog:

  1. Customize your cover letter. This is not a mass mailing, this is a personal letter. Find out the name of who will be receiving your letter and address it to them. Contact the company and talk to the receptionist if you are unsure. Do your research!
  2. Compliment your resume. Do not simply restate information that they can easily see in your resume. Sell your self, tell them why your the best candidate for the job and highlight your achievements. Although, keep it aesthetically appealing. Keep the same color scheme and font/text complimentary to your resumé.
  3. No mistakes. This is not something that should be thrown together right before you send it off. This is your best representation of yourself, take pride in it. Thoroughly read and reread looking for mistakes, this also should include double checking addresses and people’s name.
  4. Keep it short and sweet.  A good communicator should not need pages to get their point across. Be concise and accurate.

Here are some sites I liked and will come back to:

Job Bank USA has a lot of great tips from the language to use to research tips.

Best Cover Letters has examples of cover letters from a follow-up letter to a declining job letters.

KandiKreatives warns using exclamations are not professional. Show your excitement with words, not punctuation.

Adam Vincenzini asked on Twitter and on his blog for people to share their definitions of “social media” with him, in 140 characters or fewer.

In 140-characters I would define social media as:

“revolutionary way to engage, interact, learn, challenge, support,share, influence, & create or maintain relationships with 1 or many people.”

From the list of definition that were shared with Adam here are a few of my favorites:

  • @dbreakenridge Social media means listening carefully and learning to share valuable information that bonds people and builds strong relationships
  • @ValerieSimon Social Media is a participatory form of media that provides opportunities to listen, share & engage using virtual technologies & practices
  • @swonderlin Social media is a revolutionary tool – bringing thoughts & ideas together from every corner of the world and in all facets
  • @LucySofiano Its a revolution of waterfountain gossip, cocktail party banter & has opened my world to new and exciting people, possibilities and places
  • @steveology (Part A) The greatest shift of power from the corporation to the consumer since the birth of the industrial revolution
  • @BarbaraNixon Social Media provides a new way for us to listen to, learn from, laugh with, and (lol) even loathe each other.

Today I found a PR firm in Kauai, Hawaii.
They seem like a great PR firm with a great PR blog. I came across their blog post Tropic Topics by the Fujita & Mirura PR firm and the ukulele intro sucked me in.

My family has been vacationing in Hawaii since I was little. My dad often says his favorite picture of me is from when I was 5, my first trip to Hawaii, and I am standing on the airport runway with a grass straw hat on my head leaving Kauai.  My parents have been to all the islands and I have been to a few (I know how lucky I am). But of the three that I have been too, I love Kauai the most. When I graduated high school we went back to Hawaii and this time we went back to Kauai. I bought my first Ukulele at a market and it still sits on my desk, having its chords strung from time to time.

From a PR [student] perspective, I really enjoyed the updates, coverage, and information they had in the post.

Great post, will be back to this site!

Below is the song they mentioned by Train: Hey, Soul Sister which a ukulele is one of the instruments used.

Internet, since the beginning, has opened doors and lines of communication to people all over the world. The internet has given people a world of information at their fingertips. Today, with social media networks, people are interacting with others and communicating more than ever. For Haiti, social media networks have helped raise recognition and action. According to Journalism.org, people on Twitter synonymously tweeted links to news articles on Haiti as well as, places people could donate and lend help.

The topic of the week is about social media and how is it being used in the Haitian earthquake crisis.

The American Red Cross received almost $35 million in donations within the first 48 hours after the earthquake, with more than half the donations from online contributors. According to the Chronicle of Philanthropy,  fifteen days after the massive earthquake struck Haiti, donors have contributed more than $528-million to 40 U.S. nonprofit groups, the American Red Cross has raised approximately $185 million.

Facebook, Twitter, and blog posts on Haiti have allowed people all over the world to express their concern, give donations, and influence others to do the same. Multiple organization helping with Haiti reflief are receiving a great amount of support from social media networks. The Network for Good, a nonprofit internet giving platform reported that, “many of the major relief organizations made the top ten, but remarkably, many smaller, grassroots organizations with annual revenue well under $1 million received significant funding. The fundraising success of smaller nonprofits demonstrates a shift in crisis giving. Historically, the majority of disaster funds have been donated to the Red Cross and other headline charities. During the South Asia Tsunami in 2004 and Hurricane Katrina in 2005, for example, 60% of donations went to the Red Cross. The response to the earthquake in Haiti shows a new pattern: only 25% of funds raised through the Network for Good giving system went to the Red Cross and the top ten charities accounted for less than 70% of total donations.”

People and organizations are able to endorse and support causes personally and publicly on social media networks, which has inevitably contributed to the success of the numerous charities for Haiti relief, both large and small charitable organizations.

Social media networks have enabled organizations and people to inform others on various charities that will help Haiti while, creating a convenient way to donate to them. According to the Neilsen company, much of what people around the world are learning is coming from social media sources with Tweets leading the source of dicussion, followed by online video, blogs and other online boards/forums.

According the the USA Today, the Homeland Security Department is also using social media networks. “The department’s Haiti Social Media Disaster Monitoring Initiative is designed to get information more quickly to people involved in recovery efforts by tracking up to 60 Internet sites including Google log Search, The Huffington Post and Twitter, according to a department report.”

Voices are being heard through the social media movement.

This is an assignment for my classs, Social Media & PR (PRCA 3030) These reading notes are taken from:

Groundswell: Winning in a owrld transformed by social technologies By Charlene Li and Josh Bernoff

Ch. 4 is “Strategies for Tapping the Groundswell”.

  • groundswell approach-avoidance syndrome-
    • people who know they need to get involved, but are nervous about moving forward
  • Four- step planning process to build a groundswell strategy- POST
    • People (P)- the Social Technographics Profile helps you understand what your customers are ready for
    • Objectives (O)- what are you goals?
      • listening
      • talking
      • energizing
      • supporting
      • embracing
    • Technology (T)-  What applications should you build?
      • wikis
      • blogs
      • social network

Ch.5 is “Listening to the Groundswell”

  • Your brand is whatever your customers says it is
    • one way to find out is by listening
  • two listening strategies
    • set up your own private community-a natural interaction where you can listen
    • begin bran monitoring-hire a company the listens and read blogs, discussion forums, YouTube, and everything else
  • Six reasons to listen to the groundswell:
  1. find out what your brand stands for
  2. Understand how buzz is shifting
  3. save research money & increase research responsiveness
  4. find the source of influence in your market
  5. manage PR crisis
  6. generate new products and marketing ideas

Ch.6 is “Talking with the Groundswell”

  • Techniques for talking with the groudswell
    • post a viral video
    • engage in social networks and user-generated content sites
    • join the blogosphere
    • create a community
  • When to use social networking sites?
    • when your customers are on them
    • focus on aspects that people love about your brand
    • look for your existence that is consumer generated and reach out to those people
    • create a presence that encourages people’s interaction

Ch. 7 is “Energizing the Groundswell”

  • an energized customer spreads the brands benefits to his contacts without cost to the company
  • word of mouth and why it rocks-
    • it’s believable
    • it’s self-reinforcing
    • it’s self-spreading
  • Trusted sources of online North American consumers:
    • friends or acquaintances-83%
    • review of product or service in newspaper, magazine, or TV- 75%
    • information on manufacturers website- 69%
    • review by known expert- 63%
    • consumers review by users of a content site- 52%
    • information on an online consumer site- 50%
    • online review of an editore of a content site- 49%
    • information on online chat or discussion board- 37&
    • online review by a blogger- 30%

Ch. 8 is “Helping the Groundswell Support Itself”

  • participation in the groundswell can save you money and gain insight by helping your customer support each other
    • forums
  • Cost comparison
    • calls to a comp call center -$6 to $7
    • Technical supports calls – $10 to $20
    • people helping each other in support forums- $0

Ch. 9 is “Embracing the Groundswell”

  • by embracing the groundswell, you can move more quickly
    • customers don’t take long to tell you what they want
    • improvements on continuous
  • idea exchanges work if you can engage your customers
  • crowdsourcing-asking the groundswell to provide you with ideas
    • is not the same as asking your customers
    • can save money
  • customers can help you
  • embracing customers takes a balance skill and humility

Purchase Groundswell

This is an assignment for my class, Social Media & PR (PRCA 3030) These reading notes are taken from:

A Survival Guide to Social Media and Web 2.0 Optimization Strategies, Tectics, and tools for Succeeding in the Social Web by Deltinia Hay

Ch. 4 is “Building a WordPress Powered Website”. The author suggest using a CMS, like WordPress, to rebuild or start a new Website because of the RSS and widget technology is  already there. Some of the features WordPress has to offer are:

  • The CMS enables you to create, edit, manage and publish content in an organized way.
  • CMS applications are on open source application, so, the applications are free and so are most of  the plugins and themes developed for them.
  • You can customize your theme
  • Side widgets are the different elements or modules you can place on your sidebars. ( they can vary from blogger to blogger because are based on user preference and choice to use).
  • You need a hosting account to have a place to put a website, owning the domain name doesn’t.Wordpress suggest using hosting companies like Westhost.com because of their reliability and exceptional tech support.

The topic of the week is about social media monitoring and is it ethical?

As a Public Relations student we often discuss ethical situations.

Right around a year ago, I was sitting in my introduction to PR class when I first heard about a YouTube video that 2 Dominos Pizza employees had made. If you didn’t see it the video below will give you a glimpse.

Situations like this are why, according to Michelle Webber, “it’s no wonder why employers are monitoring social networking sites and sacking workers for posting potentially threatening material to protect their company’s reputation.”

I was first warned at my freshman orientation to be careful about what I put out on the web, particularly on Facebook. This was during the end of the MySpace era and the beginning of the Facebook revolution. At this point, Facebook was still exclusive to college students and was strictly enforced (you needed a valid university e-mail to create an account). Even then, we were warned that the police and future employers could see your pictures and conversations.

I still hear stories of people who have to give their username and passwords to employers so they can see what they say both, publicly and privatly. Our society is growing more connected everyday. Twitter, Facebook, YouTube, and blogs give people from all over the world an opportunity to communicate and create a relationship. The conversations people have can be a topic of interest for companies, especially when their company or competitor is the subject of that conversation.

PR people are not only listening but engaged in these conversations. For the first time companies can personally respond to consumers on via social media.

The Dominos employee Youtube video had hit various social medias so, they responded to consumers through those outlets. This allowed them to respond to particular people’s concern on the outlet it was expressed. Also, they were able to thank loyal consumers who were showing their support despite the incident. In my opinion, the relationships and conversations that started on various social medias have helped the Dominos organization become aware of their downfalls. Since their YouTube incident they have created a consumer driven campaign dedicated to creating a product consumers want. They have listened to their customers concerns and suggestions with one topic after another. They have changed in my eyes as a company so, I gave them a try for the first time in years. Must say, it was awesome!

The Dominos PR campaign was successful because they listened to what the consumers want. Image consulting in PR is about giving the public what they want and not just what they want to hear.

Steve Rubel says, “Micro Persuasion, my blog, is a microcosm. It has over 50,00 subscribers, 5,000 pages of content and a Google Page Rank of seven. Let’s say that I were to to start blogging about a negative experience I had with a company that competes with one of my clients. This could influence their search results negatively and in the process seem to elevate my client. This would be highly unethical. Subtleties like this one are becoming the norm.”

Value people’s opinions and never forget the importance of listening to your audience.

Social Media Code of Ethics” can serve as a guideline for companies interacting with consumers.

  1. RESPECT: We respect our users and their opinions and pay attention to a respectful exposure to players among themselves.
  2. OBJECTIVITY: We welcome relevant content and objective criticism.
  3. ACCESSIBILITY: We respond quickly and appropriately to direct questions, suggestions and criticism.
  4. CREDIBILITY: We stand with our public statements and opinions in all conscience for transparency and credibility.
  5. HONESTY: We deal with errors openly and do not conceal them.
  6. LEGAL: We respect the rights of our users as well as the rights of uninvolved third parties, in particular copyrights, privacy rights and data protection.

From a student PR perspective, I see social media monitoring as a good thing. A successful company will be able to continuously maintain a happy customer. Social media monitoring can help companies find their faults and strengths in the eyes of the consumer which can lead to a lifelong relationship.

This is an assignment for my classs, Social Media & PR (PRCA 3030) These reading notes are taken from:

Groundswell: Winning in a owrld transformed by social technologies By Charlene Li and Josh Bernoff

Ch. 1 is “Why the Groundswell- and Why Now?”

  • Li and Bernoff define groundswell as a “social trend in which people use technologies to get the things they need from each other, rather than from traditional institutions like corporations.”
  • Groundswell comes from the collision of three forces
    • people
    • technology
    • economics
  • Why you should care?
    • “offline, people don’t change behaviors quickly, so companies can develop loyal customers.”
    • “online, people can switch behaviors as soon as they see something better.”

Ch. 2 is “Jujitsu and the Technologies of the Groundwell:

  • Principle for mastering the groundswell
    • “concentrate on the relationships, not the technology”
  • How they enable relationships
    • blogosphere- created from the interlinking creates relationships between the blogs and their authors.
  • 25%  of Americans visit social networking sites

Ch. 3 is “The Social Technographics Profile”

  • Social
    • refers to the people-to-people activities in the groundswell.
  • Technographics
    • refers to Forrester Research’s methodology for surveying consumers-similar to demographics and psychographics but focuses on technology behaviro
  • Profile
    • allows the comparision any two groups of people- like gen y vs gen x.
  • Social Technographics Profile is a way to group people based on the groundswell activities in which they participate.
    • creators-online consumers who publish atleast 1 a month (blog or article), maintaing a web page, upload videos or audios. (18%)
    • critics- react to other content online, posting comments on blogs or online forums, post ratings or reviews, or edit wikis( (25%)
    • collectors- use RSS feeds, add tags to Web pages or photos, and vote for Website online (12%)
    • joiners- maintain profiles and visit on social networking sites (25%)
    • spectators- read blogs, watch videos other uploaded, listen to podcast, read online forums, and read customer ratings (48%)
    • inactives- none of these activities are engaged.  (44%)



Purchase Groundswell

This is an assignment for my classs, Social Media & PR (PRCA 3030) These reading notes are taken from:

A Survival Guide to Social Media and Web 2.0 Optimization Strategies, Tectics, and tools for Succeeding in the Social Web by Deltinia Hay

This semester I will be reading and blogging about two Books. Today, I am starting with the introduction for A Survival Guide to Social Media and Web 2.0 Optimization by Deltina Hay.

The introduction defines some key terms that will used and discussed in the book. And they are:

  • RSS Feeds-Really Simple Syndication (RSS) feed files containing information that allows you to share information across the internet. The author tells us to think of the feed as a subscription to individual packet of information.
  • Widgets and Badges- Widgets are “snippets” of HTML, JavaScript, or Flash code, usually displayed graphically that can be used to syndicate content across the web that can further be added to other blogs and website. Allow users to get information for the widgets original site.  Most widgets are links expressed through graphics, but some are mini applications that get their functionality from other site. The follow me on twitter buttons are an example of widgets and badges
  • CMS-Content Management System (CMS) is an application that is used to create, edit, manage, publish content in an organized way. WordPress is an example of this, which stores information in a database and uses script language to access the info and get it on the web. They are great way to create a Website that is social media and Web 2.0 optimized because they have built-in RSS feeds and widget technology.
  • WordPress-It began as a blogging platform, it has become a user-friendly CMS.
  • Placing Code- Social media is more often than not, shared information. You are able to “pull” information from another site and by copying, scripting, or JavaScript, able to “place” it on your site.
  • Metadata- SEO jargon. Metadata means information about information. This helps search engines better categorize a website. A page’s rank is affected by how the site’s metadata actually matches the information in the body of the website. This information is defined in the headers of the Website’s HTML with 3 main sections: Title, Description, and Keywords. Best tip: use consistent key terms throughout.
  • Landing Pages- This is the page on the website that a specific link returns too.

This semester has been one of my toughest, but most informative semester yet.My top 10 things I learned this semester are as follows:

10. C.R.A.P- Contrast, Repetition, Alignment & Proximity are 4 elements that make up a good publication. Contrast makes you work stand out, Consistency brings harmony, Alignment directs the reader where to look and creates a flow between ideas, Proximity places similar ideas near each other and helps create themes.

9. Jump Drives are a MUST HAVE- I have always been able to get along without having a jump drive. I always e-mail myself documents and that is how I would save my documents. PR Pubs was the first class I noticed a jump drive is a necessity. They are very inexpensive and convenient when internet is not an option.

8. Clients- This semester was my first experience of creating something to suit someone else’s needs. In most classes (and even work done for my sister’s company) I have had to create my own ideas to satisfy a problem I had declared. It was a good experience to listen to someone else’s needs (besides a teacher) and create a creative idea to help solve it. According to our book, conflicts arise when relationships and roles get confused with their contribution. It is you job to listen to your client and help them with there needs…remember your role!

7. Brochures- Along with creating a brochure to solve a problem, you need to be organized. Make a budget and create a timeline of when things should be finished. Paper, color, and pictures all make a brochure standout but can hike up the price. Get organized an have a plan from day 1. 

6. Get it RAW- When working with a professional photographer make sure you ask for them to take the picture in raw. It picks up everything and gives you a better quality picture for print. 

5. Trademarks- Logos and symbols cause people to link them to the company. They are great for recognition and branding. BUT make sure you have permission to use them or you’ll be paying for it (or you company), literally.

4. Printing- We took a tour of the Eagle Print shop. I got a lot of great information on what to have when your ready to print, and what life is like on the other side of the counter. Moral of the story, be nice to the people you are working with…it will get you farther than being unpleasant!

3. Install  New Fonts- Dafont.com and other great sites can give you more fonts than the default already on your computer. This is another way to make whatever your a designing more unique and special. 

2. Photoshop- I can lose ten pounds thanks to photoshop. The Dove campaign did a great commercial to show the use of Photoshop in current print picture. Check out the Youtube video!

1.InDesign- I have taken a class where I was introduced to InDesign but it was a nice change of scenery to use it for PR purposes. I learned a lot about how to create a good document with InDesign. I also now feel more comfortable than ever using this program!