You are currently browsing the monthly archive for April 2010.

For our topic of the week this week I am having Maranda Butler on here. Thanks Maranda and enjoy guys!


My Ode to Social Media
I am a fan of social media. In fact I am so addicted that I want to
dedicate this whole post to my love for it.
I experience cold shakes and nightmares when I am away from social
media for too long.
At night I can hardly sleep because I am impatiently waiting to get up
in the morning and log onto Facebook or Twitter.
When I am sad or mad about something I post a Tweet, it makes me feel better.
In social media world everyone is special. Popularity is measured by
your number of followers or friends (as on Facebook)
I desperately rack my brain for ideas to come up with new social media
sites. It is so much money in them.
In social media sites I do not need friends. Who needs real friends
when you can have the perfect relationship via the internet.
Some of my best relationships have been built on social media sites.
Without social media I would not be able to talk to celebrities like I
know them. I often tweet Ciara and other Celebs my thoughts, I know
they are not going to respond, but its fun anyway.
If I had to go on an island I would bring food, water, and internet
access for social media.
I look at my blackberry apps for my social media sites often
throughout the day.  I probably look at my phone once every 5 minutes
unless I am physically unable to.
If you were a boy, I would kidnap you and lock you in a closet so that
you could be mine forever.Yes, these simple phrases may seem like slightly delusional symptoms
of a crazy person. But this is my life after social media. It has been
a pleasure ..
You now have the right to know!


Wednesday, April 14th,  Twitter problem prevented the PR expert panel from recruiting from the #PRStudChat community, they decided to move the event to Wednesday, April 21st.

The April 21st #PRStudChat will begin at noon eastern and focus on helping spring graduates with their job search. Along with the #PRStudChat professionals and educators, students will engage with the full original panel.

The examiner offered information on this panel:

  • Jessica Porterfield, a recruiter with Fleishman Hilliard. Jessica has eight years of experience in the Biotech/Pharma industry and now recruiting in PR.
  • Jessica Bayer, a Public Relations recruiter at Qorvis Communications.  Jessica specializes in Public Affairs, Government, Crisis, Interactive, Creative, Consumer and International relations.
  • Laurie Bartolo, a recruiter at Ogilvy. Laurie’s career spans almost 20 years and covers a wide geography, from Florida to Washington DC to New Mexico and now Michigan.
  • Lindsay Olson, a recruiter, founder and partner with Paradigm Staffing who spends her days helping companies build public relations and communications teams nationwide.
  • Rachel Kay , President and found of RKPR. Rachel, whose firm is currently hiring, is an award-winning public relations expert with experience spanning a multitude of industries including consumer technology, food, beauty and fashion, the Web and more.
  • Kate DiChristopher, Human Resources Manager at Marina Maher Communications

As planned, student guest moderator Brittany James, will join co-founders Deirdre Breakenridge and Valerie Simon, to facilitate the discussion, which is open to all PR students, professionals and educators. More information about the conversation (including planned questions) can be found in this post on Breakenridge’s blog, PR 2.0 Strategies.

The latest response to the Tiger Woods frenzy lately is an ad by Nike. Watch it Below:

The comments on this YouTube video, to me, show that some people are ready to stop talking about it, while others still have a joke to say.

I, for one, am ready to get “back to golf”. But, I also do question the ad.

There have been a few theories over the years on how Twitter was going to turn their free site into a profit earning entity. According to an article from, the solution is here and Twitter debuts sponsored tweets.

Twitter will now be charging for ads that appear when a user searches on the site. The top results is an ad that “is a tweet that users can “re-tweet” to others, mark as a favorite or reply to.” The advantage is to use these inquires as a chance for the company to begin a conversation with those customers.

The top ranking result is bid on by advertisers for the keywords on a cost-per-thousand basis. Eventually they hope to sell the keywords based on click-through, retweets and how many it’s times marked as a favorite.

This is an assignment for my class, Social Media & PR (PRCA 3030) These reading notes are taken from:

A Survival Guide to Social Media and Web 2.0 Optimization Strategies, Tactics, and tools for Succeeding in the Social Web by Deltinia Hay

Ch. 11 is ” More Social Tools”. In this chapter, other social media tools that had not yet been discussed are introduced here. Some other media tools mentioned are:

  • Social Calendars
    • posting events in social calendars can get you extra exposure.
    • is a good example to search and publish upcoming events in your area.
  • Social Pages
    • these are sites where you create a page about a particular topic, usually “how to” pages
  • Wikis
    • a collaborative website that allows anyone to update its content
    • comes from the Hawaiian work “wiki” which means “fast”
  • Social Search portals
    • offer visitors a unique search experience at your blog or Website
  • Virtual Worlds
    • these sites are 3-D created by participants.

Ch. 12 is “Putting It All Together. The focus of this chapter is using your social media tools to optimize your existing website and making them all work together to minimize your efforts of maintaining your presence. Here are the authors tips for an optimization plan:

  • add a blog or RSS feed to your website and optimize it
  • offer several ways for others to subscribe to your RSS feed or blog
  • if your blog or social media portal is external to your website, add a prominent link to it on your website and show the link on every page.
  • add badges or widgets that link to your profile and pages on other social networking sites
  • use widgets that let visitors share your website on social bookmarking and crowd-sourcing sites
  • feature your shared images and videos from media communities on your website using widgets and badges
  • use widgets or badges to highlight the other tools you utilize on the social web

Our Career Services at Georgia Southern University does a great job, especially Dorsey Baldwin the Assistant Director of Employment at the Office of Career Services. Mrs. Baldwin held a workshop titled: ” Using LinkedIn to Launch Your Career”.

I had recently joined LinkedIn before I went to the  presentation, but I still got a lot of useful information out of it.

Here are some suggestions and information I found useful:

  • Fill out you profile to 100%- including a photo, headline, keyword-rich summary, and any and all experience you have.
  • join relevant groups I found Georgia Southern Universities (GSU)  group, GSU Alumni groups, GSU PR alumni groups, as well as a lot of other PR related groups.
  • claim your custom
  • request recommendations
  • keep your profile up-to-date
  • tap into your family tree for connections: extended family, family friends, and family of your friends
  • use it to research companies and find out about a person who may be interviewing you: learn about interest or common topics you could potentially discuss with them during an interview, or just gather information about that person and/or company.

I have been hearing a lot about LinkedIn the closer I get to my graduation date. Going to the workshop helped me see it in action, as well as ask any questions. For anyone still confused about what LinkedIn is, think of it as Facebook for professionals.

This is an assignment for my class, Social Media & PR (PRCA 3030). These reading notes are taken from:

A Survival Guide to Social Media and Web 2.0 Optimization Strategies, Tactics, and tools for Succeeding in the Social Web by Deltinia Hay

Ch. 10 is “Social Media Newsrooms”. Social Media Newsrooms (SMNR) are a place where anyone can:

  • view all your major media coverage
  • see all of your past and present news releases
  • look up all of your past and future events
  • read and link to all of your book reviews
  • see and like to all of the places you are present in the Social Web
  • download multimedia
  • view bios
  • and etc.

SMNR are for individuals or businesses that get a lot of media attention,  want to get a lot of media coverage, and put out news releases on a regular basis.  So if your website already has most of these features, why do you need a SMNR? Here is why:

  • SMNR tells the members of the media and prospective clients that you are making a serious efforts to make their job easier.
  • SMNR means that each entry in your newsroom can be automatically indexed in search engines, RSS feed indexes, and social bookmarking services, since each entry is added as a separate entry that can be given its own key term.
  • It does not replace your existing website where you can blog, present information, and sell your product.
  • SMNR is a neutral place to present all of your media materials.

My professor Barbara Nixon asked: “Just what is it that makes a simple little video like “David After Dentist” become a Viral Video?”

Never seen it? Watch it below.

I think simple video like this become a hit because they make you smile and laugh out loud. They usually create one-liners or otherwise become quoted.

One that my work and friends continuously quote is “drinking out of cups”

“Not my chair not my problem”

“lighthouses rule”

“not me, no way”

“ya right, yaaa rightt”

“not once, not never”

Another great classic is “Charlie Bit My Finger”

This video never fails to me make smile.

This is an assignment for my class, Social Media & PR (PRCA 3030) These reading notes are taken from:

A Survival Guide to Social Media and Web 2.0 Optimization Strategies, Tactics, and tools for Succeeding in the Social Web by Deltinia Hay

Ch. 8 is “Media Communities”. Media communities are social sites where you can save, share, and comment on multimedia items.

  • Flikr is an example of an image sharing site.
  • A flikr badge is something placed on your site that displays images from your flikr account as a small gallery.
  • YouTube is an example of a video sharing site.
  • Your public YouTube page is called you channel. You don’t have to upload you own videos but can also feature other videos on the site.

Ch. 9 is “Widgets & Badges”. We have already discussed what these are in the introduction to Survival Guide, but they can be useful in may ways including:

  • they help you show off all of the places you are in the Social web.
  • Twitter- you can show recent post or have people follow you by clicking on the widget and taking them to you twitter page.
  • LinkedIn can be used as a digital business card.
  • a blidget is a customizable widget that allows users to display your feed on their site.

Last time I talked to Stephanie Booker she was on her way to her interview with her current company, Beck Media & Marketing. I was really excited to talk to an up and coming PR person in the California area. Stephanie graduated from the University of Georgia in 2007 making her a fresh face in the PR world.

It is great being able to talk to someone who is just starting out in their career rather than a veteran of the PR profession. After all, it’s not that long ago she was in my shoes.

Stephanie’s resume includes New Media PR at Wolf Kasteler & Associates, Media Relations at “Entertainment Tonight”, “The Insider”, and Consultant for Publicity and Promotions at Fox Atomic.

Now, an Entertainment and Technology team member at Beck Media & Marketing, it was great to catch up with Stephanie. I asked her many of the same questions as I did last year, but it was great to hear about her new job.

Here is our interview:

ME: What’s a typical week like?

Stephanie: Working at an agency brings something new everyday because you have so many different clients.  I try to split up my days in the morning with a to do list of every project I’m working on, then prioritize based on importance and time zone.  Most major magazines and many major broadcast outlets are New York based so you have to keep that in mind when you work on the West Coast.  I spend a lot of my days writing.  I’m always writing a release, a pitch, an email, something.  The good thing about my particular company is we have creative brainstorming sessions.  So we will all get together and bring up different clients and bounce creative ideas off of each other so that we keep ideas fresh to our clients.

Me: Tell me about a project you worked on that you are especially proud of.
Stephanie: A unique one I worked on in January was for Robbins Brothers.  They are an engagement ring store on the West Coast, and we decided to give a couple shopping at a Robbins Bros store a chance to do a surprise red carpet proposal (video below).

First, we went to Disney with this idea and they loved it because it brought extra publicity to the movie that they didn’t have to do themselves.  We went through “casting” of sorts by interviewing normal looking guys that came in to Robbins Bros shopping for their girlfriends and told them our plan.  We finally decided on this guy named Chad and basically told him that he would be able to surprise his girlfriend with an engagement on the red carpet.  We would tell Audrey (his girlfriend) that he won tickets to walk the carpet from a radio station.  It ended up being a huge success, we got a giant segment on E! News, placement all over the internet, including Entertainment Tonight’s website.

Me: What do you do to keep current in the PR industry?
Stephanie: I’m still a huge Twitter fan.  It gives you the chance to browse through headlines from multiple sources you trust without having to go to tons of sites.  I like to keep Twitter lists and separate my news interests into Twitter lists.  Mashable is a GREAT website for social media news and it totally helps out.  PR Week is also a great source.

Me: What do you wish you would have known before starting your career in PR?
Stephanie: It is not glamorous most of the time.

Me: How important is writing in your career?
Stephanie: Beyond important.  I spend 75% of my day writing.

Me: What three tips would you offer someone just starting out in PR?
Stephanie: Read More:  Start reading your mom’s Family Circle, read Fast Company in the waiting room at the doctor’s office.  Seriously, these outlets might seem boring to you, but guaranteed you will need to know what is in these magazines to pitch someone for it in the future.  You have to make yourself versatile.  Can you imagine how many people pitch People magazine everyday?  Reading more also makes you a better writer.   If I were you, I would immediately start following Mashable, NY Times tech blogs, @EW (over celeb gossip because it has industry and celeb news), @HuffingtonPost, and anything else you can get your hands on.
Write More: practice makes perfect.  I’ll be honest, I used to be a really bad writer.  Even the last time we spoke my skills were sub par.  Since then I have written so much, and used the edits my bosses give me as a learning tool.  Read the comments and take them to heart, and apply them to your next assignment
Network, Network, Network:  Seriously, become best friends with everyone.  Contacts are EVERYTHING in PR. I go to lots of after work events with local groups

Me: When you were looking for a job, what did you do to stand out in this scarce job market?
Stephanie: I relentlessly stalked my boss before he hired me.  There were over 700 applicants per day for each job posted on this one website I was targeting.  I found out the company I was applying for, then went to their website to find key executives.  Then, I would search for those executives on LinkedIn and find out if we had any common connections.  In the case of my current job, I had one common connection who I knew through this one project I did at my old job.  I hadn’t talked to him in a year, but I sent him an email telling him how interested I was in the job at Beck Media, and he immediately reach out to my boss with my resume.  I also found the Beck Media mailing address online and mailed a hard copy of my resume, so that I knew my boss had a good chance of physically holding it in his hand instead of just deleting my email.  Long story short, I ended up getting my resume to Todd about 25 times that he knew about.  When he brought me in for an interview, he said that PR is a job of following up until you get what you want sometimes, and he thought if I was driven enough to get my resume in his hands that many times, it showed a lot of persistence and determination, which is a huge part of what you need.
Thanks again Stephanie for your time, help, and the really great advice!
April 2010
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