This is an assignment for my class, Social Media & PR (PRCA 3030) These reading notes are taken from:

A Survival Guide to Social Media and Web 2.0 Optimization Strategies, Tactics, and tools for Succeeding in the Social Web by Deltinia Hay

Ch. 6 is “Social Networking & Micro-Blogging. The author regards social networking as “one of the most powerful social media strategies you can implement”. Social Networking is:

  • an effective outlet for finding new customers and readers. Choose 3 or 4 social networking sites that best fits your business and invest time to maximize your presence.
  • Facebook is the fastest growing social networking site.
  • LinkedIn is a great tool for people wanting to connect with other professionals, or for people seeing professional positions. Also ideal for consultants and service firms seeking clients.
  • Twitter, a micro-blogging platform, is a hybrid between a blog and social networking.
  • Social bookmarking naturally evolves into social networking sites because conversations and connection develop around common bookmarks.
  • If you have a larger readership or following you can consider creating your own social network.
  • Joomla, Drupa, and Ning are three CMSs you can use to create social network sites. The author regards Ning as the easiest one to use.