This week’s topic of the week is in response to the Podcast recorded during the Ragan Communications conference, “Corporate Communications in the Era of Web 2.0” at the Cary, North Carolina headquarters of SAS on October 16, 2008. The moderator of the podcast is Mark Ragan, CEO of Ragan Communications, moderated the panel discussion. The panel includes David Biesack, SAS, Shel Holtz, Vida Killian, Dell, Terry McKenzie, Sun Microsystems, and Jim Ylisela, Ragan Communication.

The podcast discusses the role of social media “concerns and objections around the adoption of social media communication channel.”

Social media is about creating relationships.