This is an assignment for my class, Social Media & PR (PRCA 3030) These reading notes are taken from:

A Survival Guide to Social Media and Web 2.0 Optimization Strategies, Tectics, and tools for Succeeding in the Social Web by Deltinia Hay

Ch. 1 is “Creating Your Social Media Strategy”. In this chapter the important decision to make when first when creating  Website, blogs and RSS feeds is discussed. Mapping your strategy and sample strategies are touched on in this chapter.

  • The author suggest creating a presence on other social media sites like Facebook, Twitter, LinkedIn, and etc.
  • The author identifies 5 strategies including: service business/ consultant, author/ media personality, entrepreneur/ performer, publisher/ product business, and pubic relations firm.

Ch. 2 is “Preparation”. Key terms or tags, important first decisions on profiles, optimizing file names, preparing your multimedia items, and gathering content for blog post are all discussed in this chapter.

The best advice I took from this chapter is in regards to tag and key terms- choose one’s that are not too generic, they will get you better results.

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