This is an assignment for my classs, Social Media & PR (PRCA 3030) These reading notes are taken from:

A Survival Guide to Social Media and Web 2.0 Optimization Strategies, Tectics, and tools for Succeeding in the Social Web by Deltinia Hay

This semester I will be reading and blogging about two Books. Today, I am starting with the introduction for A Survival Guide to Social Media and Web 2.0 Optimization by Deltina Hay.

The introduction defines some key terms that will used and discussed in the book. And they are:

  • RSS Feeds-Really Simple Syndication (RSS) feed files containing information that allows you to share information across the internet. The author tells us to think of the feed as a subscription to individual packet of information.
  • Widgets and Badges- Widgets are “snippets” of HTML, JavaScript, or Flash code, usually displayed graphically that can be used to syndicate content across the web that can further be added to other blogs and website. Allow users to get information for the widgets original site.  Most widgets are links expressed through graphics, but some are mini applications that get their functionality from other site. The follow me on twitter buttons are an example of widgets and badges
  • CMS-Content Management System (CMS) is an application that is used to create, edit, manage, publish content in an organized way. WordPress is an example of this, which stores information in a database and uses script language to access the info and get it on the web. They are great way to create a Website that is social media and Web 2.0 optimized because they have built-in RSS feeds and widget technology.
  • WordPress-It began as a blogging platform, it has become a user-friendly CMS.
  • Placing Code- Social media is more often than not, shared information. You are able to “pull” information from another site and by copying, scripting, or JavaScript, able to “place” it on your site.
  • Metadata- SEO jargon. Metadata means information about information. This helps search engines better categorize a website. A page’s rank is affected by how the site’s metadata actually matches the information in the body of the website. This information is defined in the headers of the Website’s HTML with 3 main sections: Title, Description, and Keywords. Best tip: use consistent key terms throughout.
  • Landing Pages- This is the page on the website that a specific link returns too.