Two Domino’s employess Kristy Hammond and Michael Setzer have made headlines recently with their home-made video of them at work. Dominos has fired these employees and are seeking legal action. Their

response from their twitter page about legal action: 

“Some might think we’re being harsh. Want to point out the local DA is pursuing felony charges, not us. The govt takes food issues seriously

Dominos Response was delayed, but sent out through many social media outlets, including youtube and twitter. 

Twitter:

#dominos video – the pair was fired & criminal complaints filed. there are warrants for their arrest.http://bit.ly/12MX3n – pls RT!

youtube

This article from advertising age looks at the good and bad PR moves made by Dominos

Whether is social media networks, newspapers, or television news, Dominos is everywhere.

youtube:

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