pr1The first corporate PR department was created by George Westinghouse in 1889 to publicize his creation of alternating current (AC) electricity. Westinghouse’s public relations department concept has grown into a basic part of today’s electronic world. This chapter discusses the public relations function in organizational structures, names of departments, and the pros and cons of working in a department. Today, public relations firms provide a varitey of services including: Marketing communications, involves promotion of products and services through tools like news releases, features stories, special events, brochures, and media tours. Evecutive speech training, top executives are coached on public affair activites, including personal apperances. Research and evalutation, scientific surveys conducted to measure public attitudes and perceptions. Crisis communication, management is counseled on ways to achieve offficial and oublic support for such projects as building or expanding a factory. Events management, new conferences anniversary celebrations, rallies, symposiums, and national conferences are planned and conducted. Public affairs, materials and testimonies are prepared for gov’t hearing and reulatory bodies, and back-ground briefings are prepared. Branding and corporate reputation, giving advice on programs that establish a company brand and its reputation for quality. Financial relations, managment is counseled on ways to avoid takeover by another firm and effectively communicate with stockholders, security analysts, and instituational investors. PR firms are found in every industrialized nation and most of the developing world.



Wilcox, D.L. & Cameron, G.T. (2009). Public Relations: Strategies and Tactics (9th Edition). Boston: Allyn & Bacon